Impotec Tech Stack

Hardware and security tech distributor operating across Chilean e-commerce channels

Wholesale Import and Export Ñuñoa, Santiago Metropolitan Region 11–50 employees Privately Held

Impotec distributes security systems, automation hardware, and industrial components across Chile through WooCommerce and marketplace integrations. The tech stack reflects a sales-and-marketing-driven operation: WordPress + WooCommerce for core commerce, paired with Figma and Adobe creative tools for catalog presentation and paid-demand campaigns. The hiring mix (sales and marketing predominant; ops and finance minimal) and active projects (marketplace expansion to Falabella and Ripley, bulk catalog sync, paid-ad activation) show a company scaling distribution channels faster than internal infrastructure — a pattern reinforced by pain points around catalog accuracy and pricing consistency across platforms.

Tech Stack 19 technologies

Core StackAdobe Photoshop Adobe Illustrator Figma Canva Adobe Premiere Pro Google Ads WordPress CapCut HTML CSS Meta WooCommerce Photoshop Excel Google Sheets Google Analytics 4 Google Merchant Center Microsoft Office WhatsApp Business

What Impotec Is Building

◆Challenges

Generating profitable demand
Stock validation with logistics
Maintaining accurate product catalog across multiple platforms
Ensuring consistent pricing and stock across sites
Grow sales with healthy margin
Expanding to new marketplaces
Maintaining sla compliance

▲Active Projects

Landing page creation
Paid ad activation
Product catalog management across bsale and woocommerce
Website content updates and optimization
Bulk product import/export via csv
Expansion to paris/ripley
Falabella onboarding

Hiring Activity

Decelerating10 roles · 2 in 30d

Department

Sales

Finance

Marketing

Ops

Seniority

Junior

Mid

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About Impotec

Impotec supplies security alarms, access control systems, gate automation, surveillance cameras, pool equipment, hydraulics, and point-of-sale hardware to installers and end-customers in Santiago and beyond. The company operates a direct e-commerce presence via its own WooCommerce store while pursuing simultaneous integration with major Chilean retail marketplaces (Bsale, Falabella, Ripley). Current operational focus spans product catalog management, demand generation through Google Ads and Meta, and logistics coordination. The 11–50 employee base is concentrated in sales and marketing roles, with smaller finance and operations teams.

HeadquartersÑuñoa, Santiago Metropolitan Region

Company Size11–50 employees

Hiring MarketsChile

Frequently Asked Questions

What e-commerce platforms does Impotec sell on?

Impotec operates WooCommerce as its primary platform and is actively integrating with Bsale, Falabella, and Ripley (Chilean retail marketplaces). Bulk product import/export via CSV is an active project.

What is Impotec's tech stack?

Core stack: WordPress + WooCommerce for storefronts; Figma and Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for marketing assets; Google Ads and Meta for paid demand; Google Analytics 4 for site analytics.

What departments is Impotec hiring for?

Sales (5 active roles), marketing (2), finance (2), and operations (1). Hiring velocity is decelerating. All roles are in Chile, mixed junior and mid-level seniority.