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Grupo Imperquimia Tech Stack

Mexican construction materials supplier with 300+ products across coatings, sealants, and concrete additives

Wholesale Building Materials Tecamac, Edo. De México 501–1,000 employees Founded 1967 Self-Owned

Grupo Imperquimia is a Mexican-owned construction materials manufacturer built around a 300+ product portfolio spanning waterproofing, paints, protective coatings, and concrete additives. The company runs on Salesforce + SAP with a sales-heavy org (29 of 49 active roles), yet their project backlog reveals operational friction: CRM adoption remains incomplete (reporting to CRM is listed as a pain point), and the sales team lacks real-time product-line visibility. This gap between system investment and execution suggests an organization in transition from transactional sales toward account-based growth.

Tech Stack 13 technologies

Core StackAutoCAD Salesforce SAP Google Ads Meta Ads Google Analytics Adobe Premiere Pro Excel SuccessFactors Google Drive GetResponse macOS iOS

What Grupo Imperquimia Is Building

◆Challenges

Identifying government tender opportunities
Keeping sales force updated on product lines
Reporting to crm
Improving sales conversion
Retaining key accounts
Acquiring new clients
Shortening sales cycle
Increasing contact center productivity
Product homologation process
Construction damage detection

▲Active Projects

Construction industry exhibitions
Crm improvement implementation
Strategic account development
Product homologation process
Client satisfaction follow-up
Marketing events
Application workshops
Product promotion events
Crm flow development
New hire training

Hiring Activity

Decelerating50 roles · 10 in 30d

Department

Sales

29

Logistics

4

Ops

4

Support

3

Finance

2

Product

2

Construction

1

Engineering

1

Seniority

Mid

26

Junior

11

Senior

7

Manager

3

Intern

2

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About Grupo Imperquimia

Grupo Imperquimia operates as a 501–1,000-person construction materials company headquartered in Tecamac, Mexico, founded in 1967. The company manufactures and distributes over 300 differentiated products across seven categories: waterproofing compounds, paints and enamels, fire-resistant coatings, concrete additives, elastic sealants, and a green product line. Distribution reaches construction contractors, builders, and government entities across Mexico. Sales drives the hiring agenda (29 of 49 active roles), with mid-level reps dominating the team. Current operational focus centers on improving CRM workflows, shortening sales cycles, and capturing government tender opportunities.

HeadquartersTecamac, Edo. De México

Company Size501–1,000 employees

Founded1967

Hiring MarketsMexico

Frequently Asked Questions

What tech stack does Grupo Imperquimia use?

Salesforce for CRM, SAP for ERP, AutoCAD for design work, SuccessFactors for HR, and Google Workspace for collaboration. Marketing runs on Google Ads, Meta Ads, and GetResponse email platform.

What is Grupo Imperquimia's core product line?

Over 300 construction materials across waterproofing, paints, fire-resistant coatings, concrete additives, elastic sealants, and eco-friendly products. Customers include contractors, builders, and government procurement agencies.