IMG Tech Stack

Global sports and culture company operating owned properties and managing rights portfolios

Entertainment Providers London 1,001–5,000 employees Public Company

IMG is a multi-thousand-person sports and culture operator with a stack split between enterprise infrastructure (Workday, Salesforce, SAP) and creative/production tools (Adobe suite, Figma, Premiere Pro). Active hiring across sales, marketing, and ops signals execution-focused growth, but the tech footprint reveals operational fragmentation: netops automation is a live priority, CRM systems need org-wide enhancement, and production workflows are being rebuilt for hybrid models. The company is adopting Runway (AI video generation), pointing toward automation in content production.

Tech Stack 34 technologies

Core StackWorkday ADP Power BI Salesforce Adobe Premiere Pro After Effects Google Analytics SAP Grafana Smartsheet Adobe Illustrator Adobe Photoshop Adobe InDesign Figma Word Excel Outlook PowerPoint Microsoft Office Google YouTube TikTok Meta X Zabbix Concur Apple TV Fieldglass Photoshop Keynote+3 more

AdoptingRunway

What IMG Is Building

◆Challenges

Bridging traditional networking and modern netops
Hybrid remote production model
Cash flow forecasting
Reducing production carbon footprint
Delivering projects on time
Managing restructure and redundancy processes
Ensuring on-time delivery of broadcasts
Scalable processes and systems
Sales tool inefficiencies
Integration of new properties/events

▲Active Projects

Paid media plans and campaigns for key sports client
Remote production workflow development
Netops automation rollout
Strategic planning for 12-18 month rolling plan
Greentoscreen sustainability initiative
Consumer products program for epic games
High-value proposals and pitches
Onboarding process
Create sales operations function across events business
Enhance crm systems across organization

Hiring Activity

Accelerating65 roles · 50 in 30d

Department

Sales

Marketing

Ops

Finance

Engineering

Media

Support

Design

Seniority

Mid

Senior

Junior

Manager

Intern

Director

Lead

Notable leadership hires: Football Director, Account Director

Company intelligence

Find more companies like IMG by tech stack, pain points and active projects

Get started free

About IMG

IMG is a publicly listed sports and culture company headquartered in London, operating globally across nine countries. The organization manages rights for sports properties, events, and owned intellectual properties, working with rightsholders and brands to monetize fan engagement and media assets. With 1,001–5,000 employees, IMG operates through sales, marketing, operations, and production functions. Current project work spans paid media campaigns for sports clients, remote production workflows, sustainability initiatives (greentoscreen program), and consumer products partnerships. The company is actively scaling sales operations infrastructure and enhancing CRM systems across the events business.

HeadquartersLondon

Company Size1,001–5,000 employees

Hiring MarketsCanada, France, Saudi Arabia, United Kingdom, Spain, Singapore, United States, Argentina

Frequently Asked Questions

What is IMG's tech stack?

IMG uses Workday and ADP for HR, Salesforce and SAP for enterprise operations, Power BI for analytics, and an extensive Adobe suite (Premiere Pro, Photoshop, InDesign) plus Figma for creative work. Google Analytics, Meta, and YouTube handle digital presence. The company recently adopted Runway for video production.

What are IMG's main operational challenges?

Key pain points include hybrid remote production model setup, CRM system fragmentation, sales tool inefficiencies, netops/traditional networking bridging, cash flow forecasting, and ensuring on-time broadcast delivery. The company is also managing carbon reduction and restructure processes.