Multi-merchant gift card platform for employee rewards and customer loyalty
illicado operates a gift card distribution network connecting corporate clients to 25,000+ retail partners. The tech stack—GCP, Kubernetes, BigQuery, Terraform, Airflow—reflects a cloud-native, data-driven infrastructure built for scale. Active migration to GCP and AI model deployment projects signal modernization of their core fulfillment and analytics layers, while sales hiring (9 of 16 open roles) dominates their hiring mix, pointing to aggressive market expansion.
illicado provides customizable gift card solutions for employee motivation and customer retention programs. Clients choose between physical or digital cards redeemable across a network of over 25,000 retail partners, from major chains to specialized boutiques. The company operates primarily in France and serves mid-market enterprises seeking flexible, tax-compliant reward mechanisms. Founded in 2006, illicado combines direct account management with a self-service digital platform for both card distribution and partner integration.
illicado runs on Google Cloud Platform, using Kubernetes for orchestration, BigQuery for analytics, Cloud SQL for transactional data, and Pub/Sub for event streaming. They are actively migrating workloads to GCP and deploying new services there.
illicado has 51–200 employees and is based in Croix, Hauts-de-France.
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