International Institute for Active Ageing Tech Stack

Skincare brands and professional training for salon partners

Wellness and Fitness Services London 51–200 employees Founded 1994 Privately Held

IIAA operates a multi-brand skincare portfolio (Advanced Nutrition Programme, Environ, Eventis) sold through salon channels, with a 51–200-person team focused on salon partner adoption and repeat business. The hiring mix—5 sales roles, 2 marketing, 1 support—and active projects around brand introduction, loyalty programs, and salon team training reveal a go-to-market motion centered on converting and retaining salon partners rather than direct-to-consumer distribution.

Tech Stack 15 technologies

Core StackAdobe Premiere Pro After Effects AWS RDS Photoshop Lightroom Capture One Microsoft Entra Azure GCP Excel Prezi PowerPoint Instagram Meta LinkedIn

What International Institute for Active Ageing Is Building

◆Challenges

Increasing repeat business
Software and hardware issues
Salons not carrying iiaa brands
Driving growth of skincare brands
Low brand presence in salons
Expanding brand adoption

▲Active Projects

Client loyalty program development
New business journey for skincare brands
Targeted training initiatives
Expanding product ranges
Brand introduction to untapped salons
Training initiatives for salon teams
Lead generation and conversion for salon partners
Expanding product range in salons
Introducing new iiaa brands to salons
Driving growth of four skincare brands

Hiring Activity

Steady8 roles · 3 in 30d

Department

Sales

Marketing

Support

Seniority

Manager

Mid

Senior

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About International Institute for Active Ageing

IIAA is a privately held UK skincare company founded in 1994, based in London. The business supplies professional skincare, nutritional, and mineral makeup brands to salon professionals, positioning itself as a source of science-backed skin health solutions. The company operates across training, customer service, and distribution channels to support salon partners. IIAA's portfolio spans three core brand lines designed to work together as a 360-degree solution. The company emphasizes sustainable product development and long-term efficacy over rapid innovation cycles.

HeadquartersLondon

Company Size51–200 employees

Founded1994

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What is IIAA's main business model?

IIAA sells professional skincare, nutrition, and mineral makeup brands to salon professionals and partners. Revenue comes through B2B channels—training, distribution, and ongoing salon support—rather than direct consumer sales.

What is IIAA working on in 2024?

Key initiatives include client loyalty program development, salon team training expansion, introducing brands to new salon partners, and lead generation targeting salon owners.