iCrossing Tech Stack

Full-service marketing and technology transformation for enterprise brands

Marketing Services New York, NY 501–1,000 employees Founded 1998 Privately Held

iCrossing operates at the intersection of strategy, creative, and technology—a marketing services firm with deep expertise in SEO, paid media, content operations, and experience design. The tech stack reveals a heavy Adobe and Salesforce dependency (core martech + CMS), paired with modern frontend frameworks (React, Next.js) and testing infrastructure (Selenium, Postman), suggesting they're moving beyond static campaign delivery into platform-native, scalable client solutions. Hiring skews heavily toward marketing roles (19 of 37), with a meaningful engineering contingent (11), indicating a shift from agency labor toward productized, repeatable transformation engagements.

Tech Stack 31 technologies

Core StackSalesforce Optimizely Contentful Selenium Postman JavaScript TypeScript Python React Angular Node.js Webpack Next.js Vercel Google Analytics Adobe Sitecore HTML5 CSS SASS Git Adobe Experience Manager HTL Microsoft Office Excel PowerPoint HTML Adobe Analytics Google Analytics 4 Google Search Console

What iCrossing Is Building

◆Challenges

Improving clients digital capabilities
Digital marketing transformation
Flaky tests
Quality of web applications
Complex digital solutions
Simplifying operations
Scaling business units
Pipeline gaps
Content integration with broader experience
Platform re-platforming

▲Active Projects

Digital marketing transformation
Ai-enabled content operations
Client digital program
Contentful solutions for marketing and ecommerce websites
Client success case studies
Scalable test automation framework
Platform re-platforming
Content strategy methodology development
Future-state customer experience strategy
Platform and capability roadmaps

Hiring Activity

Decelerating35 roles · 10 in 30d

Department

Marketing

Engineering

Sales

Design

Ops

Seniority

Senior

Manager

Director

Lead

Mid

Junior

Notable leadership hires: Transformation Strategy Lead, SEO Director

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About iCrossing

iCrossing is a full-service marketing and technology company founded in 1998, headquartered in New York with 501–1,000 employees across the United States and Mexico. They work primarily with B2B and B2C brands on digital transformation, customer experience strategy, SEO, paid media, and content operations. The company's service model combines strategic consulting, design, creative content production, and technology implementation—leveraging Salesforce, Adobe Experience Manager, Sitecore, and Contentful as core platforms. Their active project portfolio centers on AI-enabled content workflows, scalable test automation, platform migrations, and customer experience roadmaps, with stated focus areas including content integration, operations simplification, and digital capability building for enterprise clients.

HeadquartersNew York, NY

Company Size501–1,000 employees

Founded1998

Hiring MarketsUnited States, Mexico

Frequently Asked Questions

What technology stack does iCrossing use?

iCrossing uses Salesforce, Adobe Experience Manager, Sitecore, and Contentful as primary platforms, alongside React and Next.js for frontend work, Google Analytics and Adobe Analytics for measurement, and Selenium and Postman for QA automation.

What is iCrossing working on?

Current projects include AI-enabled content operations, Contentful-based solutions for marketing and ecommerce sites, test automation frameworks, platform migrations, and customer experience strategy development.