Charlotte Hornets Tech Stack

NBA team operating ticketing, merchandise, and fan engagement operations

Spectator Sports Charlotte, NC 51–200 employees Founded 2004 Privately Held

The Charlotte Hornets run a 51–200-person operation balancing game-day execution, ticket sales, and merchandise distribution. The hiring mix—heavy on interns and junior roles in sales and marketing—reflects a seasonal, event-driven business model. Current focus spans ticket package strategy, premium activations, and a new apparel line (Hive collection), while pain points cluster around retention, renewal revenue, and inventory velocity, suggesting margin pressure on physical goods and ticket resales.

Tech Stack 19 technologies

Core StackAdobe Photoshop Adobe Premiere Pro Tableau Adobe Creative Cloud Security Command Center Excel Word Microsoft Office PowerPoint Adobe After Effects Dante Outlook Instagram Meta Twitter SQL macOS TM1 Adobe Workfront

What Charlotte Hornets Is Building

◆Challenges

Maximizing retention
Closing high-value deals
Identifying new revenue streams
Generating new business revenue
Slow-moving product inventory
Aggressive revenue goals
Untapped business categories
Driving renewal revenue
Sustainability data management
Improving service efficiency

▲Active Projects

New theme nights and group outings
Sales plan development for ticket packages
Premium gameday activations
Exclusive member events
Hive collection apparel line
Jersey launches
Promotional campaign photography
Strategic plans for emerging categories revenue
Fan experience coordination
Game day social media assets

Hiring Activity

Decelerating45 roles · 10 in 30d

Department

Sales

Marketing

Ops

Security

Design

Community

Consumer-Engagement

Data

Seniority

Intern

Junior

Director

Manager

Mid

Senior

Notable leadership hires: Membership Services Director, Video Production Director

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About Charlotte Hornets

The Charlotte Hornets are a professional basketball team in the NBA's Southeast Division (Eastern Conference), playing home games at Spectrum Center in Uptown Charlotte. The organization operates across ticketing, live event production, merchandise (including the Hive collection apparel line), corporate hospitality, and fan engagement. Revenue streams include game tickets, premium seating packages, group outings, theme nights, branded merchandise, and sponsorship activations. The team coordinates content creation, social media, and promotional campaigns alongside venue operations and membership services.

HeadquartersCharlotte, NC

Company Size51–200 employees

Founded2004

Hiring MarketsUnited States

Frequently Asked Questions

What software does Charlotte Hornets use?

The Hornets run Microsoft Office (Excel, Word, PowerPoint, Outlook), Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects, Workfront), Tableau for analytics, SQL for data queries, and social platforms (Instagram, Meta, Twitter) for fan engagement.

What is Charlotte Hornets working on?

Current projects include new theme nights and group outings, sales plan development for ticket packages, premium gameday activations, the Hive collection apparel line, jersey launches, and strategic revenue initiatives in emerging categories like fan experience and merchandise.