Digital consultancy and IT staffing firm with Salesforce and analytics expertise
Horizontal operates two interconnected lines of business: a digital consultancy (Horizontal Digital) focused on strategy and marketing technology, and a staffing arm (Horizontal Talent) placing digital and IT professionals. The tech stack is heavily weighted toward analytics (Google Analytics, Adobe Analytics, Looker, Tableau, Power BI) and Salesforce (six products across clouds), reflecting a consulting practice built on data-driven marketing and CRM implementations. Pain-point patterns—bench management, supply-demand balancing, utilization pressure—signal a services firm scaling staffing operations while managing consultant utilization, a classic tension in hybrid consulting-staffing models.
Notable leadership hires: Technology Lead, Marketing Director
Horizontal is a diversified services company founded in 2003, headquartered in the Minneapolis area with offices in Denver, Dallas, Dubai, and three Indian cities (Bengaluru, Vadodara, Pune) plus Malaysia. The firm combines digital consulting (strategy, creative, and marketing technology implementation) with professional staffing (placing talent in digital marketing and IT roles). It holds MBE certification and operates across 501–1,000 employees. Core competencies span Salesforce (marketing cloud, service cloud, commerce), analytics platforms, and web/application development, serving mid-market clients on marketing transformation and talent placement.
Salesforce (six products: Marketing Cloud, Sales Cloud, Service Cloud, Experience Cloud, Data Cloud, Analytics Cloud), Google Analytics, Adobe Analytics, Looker, Tableau, Power BI, Sitecore, ServiceNow, Workday, NetSuite, and Python for development.
St Louis Park, Minnesota. The company also has offices in Denver, Dallas, Dubai, Bengaluru, Vadodara, Pune, and Kuala Lumpur, with hiring activity in the UAE, US, Saudi Arabia, UK, India, and Malaysia.
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