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HONRI AUTO CO.,LTD. Tech Stack

Automotive manufacturer scaling digital sales and production quality

Automotive 青岛, 山东 1,001–5,000 employees Founded 1995 Privately Held

HONRI AUTO is a mid-sized Chinese automotive manufacturer managing production through enterprise systems (SAP, WMS) and industrial robotics (Yaskawa, FANUC) while pivoting toward direct digital channels—active projects span new equipment commissioning, live-streaming promotions, and digital marketing platforms. The hiring mix is engineering-heavy (19 of 38 roles) with most positions at mid-level, suggesting focus on production stabilization and capex deployment rather than greenfield scaling.

Tech Stack 16 technologies

Core StackSAP AutoCAD Douyin Kuaishou Xiaohongshu Microsoft Office CAD BMS WMS AWS Database Migration Service Excel FMEA APQP ISO 16949 Yaskawa FANUC

What HONRI AUTO CO.,LTD. Is Building

Challenges

  • Technical and quality issues in final assembly
  • Reducing equipment failure rate
  • Quality issue analysis
  • Improving online sales conversion
  • False advertising
  • Malicious bidding
  • Stock diversion
  • Promotion execution compliance
  • Reducing acquisition cost
  • Production process issues

Active Projects

  • New equipment installation and debugging
  • Instrument system design and development management
  • Design change review
  • Supplier audit
  • Digital marketing platform development
  • Acquisition plan development
  • Online promotion and live streaming supervision
  • Investigation of stock diversion
  • After-sales complaint handling
  • Annual advertising and promotion plan

Hiring Activity

Decelerating40 roles · 6 in 30d

Department

Engineering
19
Marketing
7
Sales
6
Executive
2
Finance
1
Legal
1
Logistics
1
Manufacturing
1

Seniority

Mid
25
Junior
5
Senior
4
Director
2
Manager
2

Notable leadership hires: Finance Director

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About HONRI AUTO CO.,LTD.

HONRI AUTO manufactures vehicles in Qingdao, Shandong Province, serving the Chinese domestic market. The company operates through traditional automotive production workflows (CAD design, APQP/FMEA quality gates, ISO 16949 compliance) supported by SAP ERP and warehouse management systems. Recent operational shift toward digital channels includes live-streaming sales, short-video marketing on Douyin and Kuaishou, and platform-based customer acquisition—reflecting a move from wholesale/dealer distribution into direct-to-consumer models. Current pain points center on final-assembly quality, equipment reliability, and converting online traffic into sales.

Headquarters青岛, 山东
Company Size1,001–5,000 employees
Founded1995
Hiring MarketsChina

Frequently Asked Questions

What is HONRI AUTO's tech stack?

Core systems: SAP (ERP), WMS, CAD/AutoCAD (design), AWS Database Migration Service. Manufacturing: Yaskawa and FANUC robotics. Quality/compliance: APQP, FMEA, ISO 16949. Marketing: Douyin, Kuaishou, Xiaohongshu.

Where is HONRI AUTO headquartered?

Qingdao City, Shandong Province, China. Founded in 1995 as a privately held company with 1,001–5,000 employees.

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