Furniture importer and retailer expanding across Asia with showroom-led growth
Homemaker Furniture operates a dual-market model—B2B distribution to Europe and B2C showroom retail across Asia—with recent expansion into the Philippines. The tech stack is operational rather than data-forward (Excel, POS, SAP, QuickBooks) with heavy reliance on social media and digital ads (Meta, Google, TikTok) for customer acquisition. Hiring is marketing-heavy (7 of 22 roles) and tilted junior, reflecting a growth-stage company scaling campaigns and showroom operations but flagging on efficiency—workflow optimization and campaign-performance analysis are listed pain points, suggesting gaps in analytics tooling or process maturity.
Homemaker Furniture is a furniture importer and retailer based in Mandaue City, Cebu, operating showrooms in Thailand and the Philippines. The company imports European-designed home furnishings (sofas, dining sets, bar chairs, home décor) and sells through both B2B channels to international markets and B2C retail showrooms in Asia. With 51–200 employees and 22 active job openings, the company is in active growth mode, particularly focused on the Philippine market where real-estate expansion is creating demand for contemporary home furnishings. Current operational focus includes integrated marketing campaigns, digital advertising, social media management, seasonal promotions, and in-store merchandising.
Homemaker Furniture operates as an importer and exporter, buying European furniture and selling via B2B channels internationally and through B2C showrooms in Thailand and the Philippines. The company targets mid-market Asian consumers seeking affordable contemporary home décor.
Headquarters in Mandaue City, Cebu, Philippines. Operating showrooms in Thailand and the Philippines. Currently hiring only in the Philippines across marketing, logistics, sales, finance, and operations roles.
Core systems include SAP, QuickBooks, and POS for operations and accounting. Marketing stack relies on Meta, Instagram, TikTok, Google Ads, and design tools (Adobe Creative Cloud, Canva, CapCut) for campaign creation and social-media management.
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