Home Instead Tech Stack

In-home senior care operator scaling caregiver recruitment and retention

Individual and Family Services Omaha, NE 201–500 employees Privately Held

Home Instead operates a franchise-style in-home care network serving seniors across the US and select international markets. The company faces a structural hiring challenge: 691 of 746 active roles are healthcare positions (caregivers), yet the pain-point list flags caregiver shortage, turnover, and recruitment as top constraints. Tech stack emphasizes workforce management (HomeBase, ADP Workforce Now, AlayaCare) and CRM (Salesforce), with projects focused on caregiver recognition, retention strategies, and local lead generation—indicating the company is treating staffing and community engagement as core operational levers rather than afterthoughts.

Tech Stack 15 technologies

Core StackSalesforce QuickBooks Canva Google Ads Google Analytics HomeBase EFax TelaDoc ADP Workforce Now OneDrive Teladoc Teladoc Health AlayaCare MatrixCare Google Drive

What Home Instead Is Building

◆Challenges

Need for caregivers
Shortage of caregivers
Recruiting caregivers
Achieving revenue objectives
Expanding referral network
Service area staffing shortage
Strengthening brand relationships within the community
High caregiver turnover
Generating new business
High demand for caregivers

▲Active Projects

Sales and marketing plans
Responsive contingency plan for service hours
Database of qualified leads
Engagement and retention strategies
New recruitment strategies
Outreach programs to increase awareness of social services
Local marketing campaigns
Organization-sponsored events
Caregiver meetings and recognition programs
Employee recognition initiatives

Hiring Activity

Steady750 roles · 75 in 30d

Department

Healthcare

691

Support

Sales

Ops

Marketing

Seniority

Junior

662

Mid

Manager

Senior

Intern

Lead

Staff

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About Home Instead

Home Instead is the largest in-home senior care provider in the US, offering non-medical care, companionship, and respite services to older adults who want to remain at home. The company operates through a network model and is backed by Honor Technology as its parent company. With 201–500 employees and headquarters in Omaha, Nebraska, Home Instead serves clients across multiple states and has begun hiring in Brazil, Canada, China, and Peru. The business model depends almost entirely on recruiting, training, and retaining care professionals—a dynamic reflected in both hiring velocity (76 new roles posted in the last 30 days) and stated operational constraints.

HeadquartersOmaha, NE

Company Size201–500 employees

Hiring MarketsUnited States, Brazil, Canada, China, Peru

Frequently Asked Questions

What is Home Instead's main business model?

Home Instead provides in-home care services for seniors, offering non-medical support, companionship, and respite care. The company operates through a network model and is owned by Honor Technology.

What software does Home Instead use for operations?

Home Instead uses Salesforce (CRM), HomeBase and ADP Workforce Now (workforce management), AlayaCare (care coordination), MatrixCare (clinical records), and QuickBooks (finance). EFax and Teladoc Health support clinical and patient communication workflows.

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How this profile is built

Home Instead's technology stack, projects, and hiring signals are inferred from public hiring and company data — career pages, public listings, and company web presence — then clustered and de-duplicated. Figures are estimates that refresh over time. Read our full methodology →

This is not an official vendor or customer list. It is a technology-adoption signal inferred from public data, intended for B2B research.