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Home Instead Tech Stack

In-home senior care platform with franchised care delivery

Individual and Family Services Omaha, NE 201–500 employees Privately Held
homeinstead.com LinkedIn

Home Instead operates a network-based model for in-home eldercare, combining direct caregiving with operational software (Salesforce, AlayaCare, MatrixCare, ADP). The hiring profile is heavily skewed toward junior caregiving roles (1,080 of 1,233 open positions), with minimal leadership depth — a structural tension typical of high-turnover service networks. Core friction points cluster around caregiver recruitment and retention, compliance standardization, and scaling service hours reliably, revealing the core operational constraint: labor supply, not technology or demand.

Tech Stack 23 technologies

Core StackSalesforce QuickBooks Canva Google Ads Google Analytics Teladoc Word Excel Outlook PowerPoint Teladoc Health ADP Workforce Now OneDrive Windows Microsoft Office AlayaCare MatrixCare Google Workspace GPS Teams Google Microsoft 365 Google Drive

What Home Instead Is Building

◆Challenges

  • Need for caregivers
  • Staffing shortage
  • Compliance with regulations
  • Standardizing financial processes
  • Shortage of caregivers
  • Client satisfaction and retention
  • Maintaining 100% service hours
  • Recruiting and retaining caregivers
  • Reducing care professional turnover
  • Increasing weekly hours

▲Active Projects

  • Sales and marketing plans
  • Responsive contingency plan for service hours
  • Payroll and benefits administration
  • Database of qualified leads
  • Quarterly care professional meetings
  • Monthly newsletter
  • Care pro orientation
  • Preparing financial reports, budgets, and forecasts
  • Community pr strategies
  • Care plan development and updates

Hiring Activity

Decelerating1,200 roles · 330 in 30d

Department

Healthcare
1136
Ops
27
HR
20
Support
18
Sales
17
Marketing
7
Finance
4

Seniority

Junior
1080
Mid
112
Senior
15
Manager
12
Lead
8
Intern
1
Staff
1
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About Home Instead

Home Instead delivers non-medical in-home care for older adults across the United States, Canada, Brazil, Peru, and China, operating under a parent company (Honor Technology) ownership structure. The company supports older adults with everything from occasional respite care to full-time daily support through a network of carefully selected caregivers. Operationally, Home Instead runs payroll and benefits administration, lead management, financial forecasting, and caregiver orientation through a mix of enterprise software (Salesforce, ADP Workforce Now, AlayaCare, MatrixCare). The active hiring velocity (333 roles posted in the last 30 days across 1,233 total openings) underscores the scale of the labor acquisition challenge underlying the business model.

HeadquartersOmaha, NE
Company Size201–500 employees
Hiring MarketsUnited States, Brazil, Canada, China, Peru

Frequently Asked Questions

What tech stack does Home Instead use?

Home Instead uses Salesforce (CRM), ADP Workforce Now (payroll), AlayaCare and MatrixCare (care management), Teladoc (health services), Google Workspace, and Microsoft 365 for core operations.

Where is Home Instead headquartered?

Home Instead is headquartered in Omaha, Nebraska, and operates across the United States, Canada, Brazil, Peru, and China.