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HomeEquity Bank Tech Stack

Canada's leading reverse mortgage bank for homeowners 55+

Financial Services Toronto, Ontario, Canada 201–500 employees Founded 1986 Public Company

HomeEquity Bank is a federally regulated specialist lender focused on reverse mortgages for Canadian homeowners over 55. The tech stack is heavily weighted toward sales and finance operations (Salesforce, Workday, Power BI, ServiceNose) rather than product-facing innovation, and hiring is concentrated in sales (9 open roles) and finance (6), signaling a sales-execution and compliance-driven organization navigating regulatory complexity and rising demand for equity access products.

Tech Stack 17 technologies

Core StackSalesforce Python Workday Active Directory Intune Power BI Power Automate ServiceNow Selenium Postman SQL Server SQL Excel Adaptive Planning Microsoft 365 Windows Salesforce Marketing Cloud

What HomeEquity Bank Is Building

◆Challenges

Regulatory change readiness
Maintaining database integrity
Streamlining processes
Compliance posture improvement
Aligning talent strategies with business goals
Meeting sales quotas
Expanding market
Managing third-party participants
Audit or regulatory findings
New sales opportunities

▲Active Projects

Rcm framework implementation
Rcm assessment process
Martech enhancements
Customized sales program
Referral-producing relationships
Product knowledge development
Enterprise risk management program
Climate and geolocation risk analysis
Risk dashboards
Lead follow-up and outbound call activity

Hiring Activity

Steady40 roles · 20 in 30d

Department

Sales

9

Finance

6

Engineering

4

HR

4

Marketing

4

Support

4

Ops

3

Risk

3

Seniority

Mid

14

Manager

13

Senior

8

Director

3

Lead

2

Junior

1

VP

1

Notable leadership hires: Contact Centre Lead

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About HomeEquity Bank

HomeEquity Bank is Canada's original reverse mortgage provider, founded in 1986 and publicly listed. The company serves Canadian homeowners aged 55 and older with its flagship CHIP Reverse Mortgage product, enabling customers to unlock home equity for lifestyle, family support, or legacy planning. Operating from Toronto with 201–500 employees, the bank is the only federally regulated lender in Canada specializing in reverse mortgages. Current operational focus spans regulatory risk management, sales process improvement, and talent alignment—consistent with a tightly regulated lending environment and expanding market demand.

HeadquartersToronto, Ontario, Canada

Company Size201–500 employees

Founded1986

Hiring MarketsCanada

Frequently Asked Questions

What technology does HomeEquity Bank use?

Salesforce (CRM and marketing), Workday (HR/payroll), Power BI (analytics), ServiceNow (IT), SQL/SQL Server (data), Python, and Microsoft 365. Stack emphasizes financial operations and sales infrastructure over software development.