H

hitschies Tech Stack

German confectionery manufacturer scaling international sales and direct-to-consumer channels

Food and Beverage Manufacturing Hürth, Nordrhein-Westfalen 51–200 employees Partnership

Hitschler is a four-generation family candy maker (90+ years) with production across Germany and internationally, distributing through all major retail channels. The tech stack reveals a transition underway: Shopify and Shopware alongside legacy Dynamics 365 Business Central, paired with React and Angular development, signals a push into direct e-commerce and DTC alongside traditional wholesale. Hiring is ops- and sales-heavy with active projects around international influencer marketing and new product launches, but pain points cluster around procurement optimization, compliance (IFS Food, HACCP), and scaling export growth—typical friction points for legacy manufacturers moving digital and global.

Tech Stack 17 technologies

Core StackPower BI Shopify Magento JavaScript React Angular Dynamics 365 Microsoft Office Dynamics 365 Business Central Shopware Liquid HTML5 CSS Git TikTok Instagram Business Central

What hitschies Is Building

◆Challenges

Procurement and master data process optimization
Expanding international sales
Increasing export growth
Performance optimization
Expanding brand reach
Maintaining ifs-food compliance
Managing haccp certification
Ensuring product safety compliance
Scaling influencer marketing internationally
Scalable influencer marketing processes

▲Active Projects

International influencer marketing strategy development
Promotions
New product launches
Performance and spend analysis
Product assortment expansions
Developing new non-food products
Brand activation management projects
Neuprodukt-launch
Sortimentserweiterung
Promotion-implementierung

Hiring Activity

Steady20 roles · 7 in 30d

Department

Ops

7

Sales

7

Marketing

3

Engineering

1

Executive

1

Finance

1

Procurement

1

Product

1

Seniority

Mid

11

Senior

5

Lead

4

Junior

2

Notable leadership hires: Head of Product Management

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About hitschies

Hitschler manufactures sugar confectionery with a broad portfolio spanning gummy candy, bubble gum, fruit gums, and sugar-coated products. The company operates as a mid-sized partnership in Hürth, Germany, with production facilities in multiple countries. Products are sold through all major German and international retail channels, including large grocery and discount chains. Beyond traditional wholesale, the company is building direct sales capability via Shopify and Shopware e-commerce platforms. Current initiatives include international product expansion, new non-food product lines, and influencer-driven brand activation—all while maintaining food safety compliance certifications and optimizing internal procurement and master data processes.

HeadquartersHürth, Nordrhein-Westfalen

Company Size51–200 employees

Hiring MarketsGermany

Frequently Asked Questions

What e-commerce platforms does hitschler use?

Hitschler operates Shopify and Shopware storefronts, supported by custom web development in React and Angular. The stack also includes Magento and Liquid templating for additional DTC channels.

What countries does hitschler hire in?

Hitschler is currently hiring in Germany only, based on posted job locations. The company operates production and sales internationally but recruitment is concentrated domestically.