echoloc

High Tide Inc. Tech Stack

Cannabis retailer and accessories distributor with multi-channel expansion

Retail Calgary, AB 1,001–5,000 employees Founded 2009 Public Company

High Tide operates a vertically integrated cannabis retail, distribution, and accessories business across Canada, the US, and Europe. The tech stack reveals a finance-forward operational architecture (Sage X3, Oracle, SAP, Dayforce, Avalara) paired with direct-to-consumer marketing (Klaviyo, email/SMS campaigns). Hiring velocity is accelerating in finance and marketing, while ongoing pain points around ERP stability, payroll compliance, and HR scaling suggest the company is managing rapid growth across multiple geographies and business units.

Tech Stack 15 technologies

Core StackKlaviyo Postman Figma Oracle SAP Word Excel PowerPoint Outlook HTML/CSS Sage X3 Sage Dayforce Avalara Workiva
AdoptingSage X3

What High Tide Inc. Is Building

Challenges

  • Strengthening internal controls
  • Ensuring payroll accuracy and compliance
  • High-volume payroll processing
  • Scaling hr processes
  • Intercompany transaction reconciliation
  • Low conversion rates
  • Low retention
  • Maintaining erp stability
  • Scaling erp
  • Ensuring erp security

Active Projects

  • Sms campaigns
  • Benefits rollout program
  • Full-cycle recruitment
  • Module configuration and deployment
  • Email marketing campaigns
  • Welcome series
  • Automated flows and segmentation using klaviyo
  • Employee relations investigations
  • Website audits for new site launches, redesigns, and major updates
  • Competitor research & market benchmarking

Hiring Activity

Accelerating20 roles · 10 in 30d

Department

Finance
7
Marketing
5
HR
3
Engineering
2

Seniority

Mid
7
Senior
7
Manager
2
Junior
1
Company intelligence

Find more companies like High Tide Inc. by tech stack, pain points and active projects

Get started free

About High Tide Inc.

High Tide is a publicly traded cannabis enterprise founded in 2009, headquartered in Calgary, AB. The business spans retail locations, online channels, consumption accessories, and wholesale distribution. Operations span Canada, the United States, Europe, and other markets. The company manages complex finance operations (intercompany reconciliation, payroll across jurisdictions, ERP deployment) and runs direct marketing programs (SMS, email, segmentation) to drive customer acquisition and retention across retail and e-commerce channels.

HeadquartersCalgary, AB
Company Size1,001–5,000 employees
Founded2009
Hiring MarketsCanada, Brazil

Frequently Asked Questions

What is High Tide's tech stack?

Core stack includes Sage X3 (ERP), Oracle, SAP, Dayforce (payroll), Avalara (tax), Klaviyo (marketing automation), plus Office/Figma/Postman for general operations and development.

Where does High Tide hire?

Primary hiring in Canada and Brazil, reflecting geographic expansion and operational scale-up in those regions.

Similar Companies in Retail

Other companies in the same industry, closest in size