Cannabis retailer and accessories distributor with multi-channel expansion
High Tide operates a vertically integrated cannabis retail, distribution, and accessories business across Canada, the US, and Europe. The tech stack reveals a finance-forward operational architecture (Sage X3, Oracle, SAP, Dayforce, Avalara) paired with direct-to-consumer marketing (Klaviyo, email/SMS campaigns). Hiring velocity is accelerating in finance and marketing, while ongoing pain points around ERP stability, payroll compliance, and HR scaling suggest the company is managing rapid growth across multiple geographies and business units.
High Tide is a publicly traded cannabis enterprise founded in 2009, headquartered in Calgary, AB. The business spans retail locations, online channels, consumption accessories, and wholesale distribution. Operations span Canada, the United States, Europe, and other markets. The company manages complex finance operations (intercompany reconciliation, payroll across jurisdictions, ERP deployment) and runs direct marketing programs (SMS, email, segmentation) to drive customer acquisition and retention across retail and e-commerce channels.
Core stack includes Sage X3 (ERP), Oracle, SAP, Dayforce (payroll), Avalara (tax), Klaviyo (marketing automation), plus Office/Figma/Postman for general operations and development.
Primary hiring in Canada and Brazil, reflecting geographic expansion and operational scale-up in those regions.
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