HEY HOLY | B Corp Tech Stack

Breed-specific pet nutrition sold direct-to-consumer via e-commerce

Pet Services Frankfurt, Hesse 11–50 employees Founded 2022 Privately Held

HEY HOLY sells customized pet food formulated by breed, not generic kibble. The tech stack is pure e-commerce + performance marketing (Shopify, Meta Ads, Google Ads, Hotjar), and the hiring tells the story: 12 marketing roles against 1 sales hire, with a newly appointed Performance Marketing Director. Pain points cluster around paid-channel ROI, customer acquisition cost, and subscription retention — typical for a D2C brand fighting unit economics in a crowded pet category.

Tech Stack 13 technologies

Core StackMeta Ads Google Ads Shopify Google Analytics 4 Microsoft Advertising Google Docs Hotjar Meta Google TikTok

What HEY HOLY | B Corp Is Building

◆Challenges

Optimizing paid channel performance
Expanding field sales reach
Increasing subscription base
Onboarding new team members
Acquiring qualified new customers
Improving conversion rate
Increasing retention
Conversion hurdles
Friction points
Scaling performance marketing channels

▲Active Projects

A/b-experiments
Ecom-setup
Full-funnel paid channel concepts
Testing roadmap
Learning database
Acquire new customers via paid social
Establish weekly reporting framework
Develop creative concepts
Regional sales strategy implementation
Field sales team building

Hiring Activity

Accelerating15 roles · 6 in 30d

Department

Marketing

Sales

Seniority

Junior

Senior

Manager

Director

Intern

Mid

Notable leadership hires: Performance Marketing Director

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About HEY HOLY | B Corp

HEY HOLY is a Frankfurt-based B Corp selling customized pet food formulated by breed. The company launched in 2022 and operates a direct-to-consumer model via Shopify, supplemented by Google and Meta paid acquisition channels. The core hypothesis is that pets have breed-specific nutritional needs, and the product offering reflects that segmentation. Current operational focus is on scaling paid marketing efficiency, building a field sales capability, and converting trial customers into recurring subscribers.

HeadquartersFrankfurt, Hesse

Company Size11–50 employees

Founded2022

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does HEY HOLY use?

Shopify for e-commerce, Meta Ads and Google Ads for customer acquisition, Google Analytics 4 for measurement, Hotjar for conversion analysis, and Google Docs for internal collaboration.

Where is HEY HOLY headquartered?

Frankfurt, Hesse, Germany. The company was founded in 2022 and is a privately held B Corp with 11–50 employees.