Online learning platform scaling enrollment through channel partnerships and engagement-driven sales
Hero Vired operates a skills and career-transformation platform with heavy sales infrastructure (Salesforce, LeadSquared, WebEngage, CleverTap) layered on top of multi-channel marketing (Meta, Google, LinkedIn Ads). The company is actively hiring across sales roles while tackling engagement-based sales model development and partner onboarding—signaling a shift toward channel-led growth rather than direct-only demand generation. Data pipeline and integration challenges with university partners suggest they're scaling operationally faster than their backend can keep pace.
Hero Vired delivers immersive online learning and degree programs targeting ambitious professionals seeking career transitions. The company operates across three main channels: direct enrollments, online degree pathways (postgraduate programs, including a new AI strategy program), and a growing partner network (universities and other institutions). Based in New Delhi with a 201–500-person team, Hero Vired runs a sales-led motion with active projects in funnel management, partner activation, and engagement-based enrollment. Current operational friction centers on data quality, integration with university partners, and converting leads through both direct and channel routes.
Hero Vired uses Salesforce (CRM), LeadSquared (lead management), WebEngage and CleverTap (engagement), plus Google Analytics 4 and Google Tag Manager for tracking. Paid channels include Google Ads, Meta Ads, and LinkedIn Ads.
Key projects include building an engagement-based sales model, scaling online degree channel sales, partner onboarding and activation, and a new postgraduate program in AI strategy. Sales funnel management and lead conversion are active work streams.
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