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Mateo Tech Stack

Omnichannel CRM platform for local SMBs via WhatsApp, Instagram, and email

IT Services and IT Consulting Berlin, BE 51–200 employees Founded 2021 Privately Held

Mateo operates a customer lifecycle platform built on JavaScript, SQL, and integrations with WhatsApp, Instagram, HubSpot, and Stripe. The company is sales-driven (8 of 16 active hires) with a lean engineering team (2 roles), reflecting a go-to-market motion focused on SMB acquisition rather than deep product buildout. Active projects cluster around sales playbooks, integration delivery, and self-service expansion—priorities that mirror their pain-point list (sales funnel optimization, scaling growth, integration complexity), suggesting they're pushing hard on both customer onboarding and internal sales infrastructure.

Tech Stack 11 technologies

Core StackJavaScript SAP HubSpot Stripe Retool n8n SQL WhatsApp Instagram Excel Google Sheets

What Mateo Is Building

◆Challenges

Optimizing internal support processes
Optimizing sales funnel
Scaling growth
Modernizing customer communication
Integration delivery complexity
Integration roadmap prioritization
Accelerating sales growth
Scaling customer communication
Integrating multiple channels
Optimizing sales process

▲Active Projects

Internal support process optimization
Sales playbooks development
Integration delivery
Integration roadmap development
Outreach strategy development
Pipeline development
Self-service expansion
App store integration
Expanding self-service offerings
Outbound sales process

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Sales

8

Support

3

Engineering

2

Finance

2

Product

1

Seniority

Junior

6

Senior

4

Mid

3

Lead

2

Intern

1

Notable leadership hires: Team Lead SDR

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About Mateo

Mateo provides an omnichannel customer experience platform for local brands and small-to-mid-sized businesses. The product unifies customer acquisition, conversion, and retention across WhatsApp, Instagram, email, and other channels in a single inbox, paired with CRM features and automation via integrations with HubSpot, Stripe, and n8n. Based in Berlin and founded in 2021, the company employs 51–200 people and currently operates hiring exclusively within Germany. Current operational focus centers on modernizing internal support processes, accelerating sales velocity, and simplifying multi-channel integration delivery.

HeadquartersBerlin, BE

Company Size51–200 employees

Founded2021

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does Mateo use?

JavaScript, SQL, SAP, WhatsApp, Instagram, HubSpot, Stripe, Retool, n8n, and Google Sheets. The stack reflects integrations with messaging platforms and CRM tools rather than a bespoke backend.