HEIMPLANET Tech Stack

Technical outdoor gear brand focused on inflatable tent innovation

Sporting Goods Manufacturing Hamburg, Germany 2–10 employees Founded 2010 Privately Held

HEIMPLANET designs and sells inflatable tents, bags, and apparel for outdoor use, built on a small, design-forward team in Hamburg. The tech stack is heavily weighted toward creative tools (Adobe suite, Rhino for design) and direct-to-consumer infrastructure (Shopify, Google Ads, Meta Ads, TikTok Ads), with active hiring across design and marketing roles — a pattern consistent with a brand scaling product aesthetics and performance marketing rather than engineering complexity.

Tech Stack 17 technologies

Core StackAdobe Creative Cloud Adobe Illustrator Meta Ads Google Ads Canva Shopify Slack Adobe InDesign Adobe Photoshop InDesign Photoshop Google Workspace TikTok Ads Google Analytics 4 DATEV Rhino

What HEIMPLANET Is Building

◆Challenges

Optimizing internal processes
Implementing new software solutions
Communicating innovative products effectively
Optimizing performance marketing campaigns
Prozessoptimierung interner ablauf
Implementierung neuer softwarelösungen
Materials and production process improvement
Continuous design improvement
Steuerung von sortiment, darstellung und verfügbarkeit

▲Active Projects

Implementation of new software solutions
Zeltservice & kleine reparaturen
Re-store vorbereitung
Leihzelte & ambassador-material
Lookbooks
Product manuals
Brand collaborations
Performance marketing campaign optimization
A/b testing of ads and landing pages
Market and keyword research

Hiring Activity

Accelerating9 roles · 4 in 30d

Department

Design

Finance

Marketing

Ops

Sales

Support

Seniority

Intern

Mid

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About HEIMPLANET

HEIMPLANET launched in 2011 with an inflatable tent concept and has since expanded into a range of outdoor apparel and bags marketed under the principle of functional design for diverse environments. The company operates from Hamburg, Germany as a privately held business with 2–10 employees. Revenue flows primarily through direct sales (Shopify storefront) and advertising channels (Google, Meta, TikTok). Current operations include tent rental services, ambassador programs, lookbooks, and A/B testing of marketing campaigns alongside ongoing product design refinement and production process improvement.

HeadquartersHamburg, Germany

Company Size2–10 employees

Founded2010

Hiring MarketsGermany

Frequently Asked Questions

What is HEIMPLANET's product line?

Inflatable tents, bags, and apparel designed for outdoor use. The brand combines technical features with functional design intended to perform across varied environments and situations.

What design tools does HEIMPLANET use?

Adobe Creative Cloud (Illustrator, InDesign, Photoshop), Rhino for 3D modeling, and Canva for rapid design iteration across marketing and product workflows.