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HealthKart Tech Stack

Direct-to-consumer health and nutrition marketplace with owned brands

Technology, Information and Internet Gurgaon, Haryana 1,001–5,000 employees Founded 2011 Privately Held

HealthKart operates a multi-channel health and nutrition marketplace anchored by two owned brands—MuscleBlaze (sports nutrition) and HK Vitals (vitamins)—alongside a curated vendor network. The hiring mix is heavily skewed toward marketing and design (8 of 10 active roles), with projects focused on social media strategy, influencer partnerships, and integrated digital campaigns, indicating a shift toward brand-led growth over marketplace infrastructure. Tech stack is lean (Java/Spring backend, MySQL/Elasticsearch/Redis, Adobe creative suite) with no active adopts or migrations, suggesting operational stability over platform innovation.

Tech Stack 26 technologies

Core StackGoogle Analytics Java Spring Hibernate MySQL Elasticsearch MongoDB Redis Adobe Photoshop Adobe Illustrator Adobe Premiere Pro Figma Instagram Meta LinkedIn YouTube Meta Business Manager Sprout Social Spring Boot Adobe After Effects Procreate Word Excel Outlook PowerPoint Google Sheets

What HealthKart Is Building

◆Challenges

Increasing brand visibility
Optimizing sales and margins
Inventory availability

▲Active Projects

New product launch strategies
End-to-end social media strategy development
Roi-focused campaign execution
Product scaling initiatives across d2c channels
360° brand campaigns across digital channels
Influencer marketing strategy for hk vitals
Campaigns across nutrition, wellness, lifestyle & fitness categories
New product development (npd) initiatives
Integrated brand campaigns across digital, offline, social, and influencer channels
Ecommerce sales campaigns

Hiring Activity

Accelerating10 roles · 5 in 30d

Department

Marketing

6

Design

2

Engineering

1

Sales

1

Seniority

Junior

4

Senior

4

Mid

2

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About HealthKart

HealthKart is a direct-to-consumer health and fitness retailer founded in 2011, headquartered in Gurgaon. The company operates through three primary channels: a proprietary e-commerce site, 100+ retail stores, and distribution across major horizontal e-commerce platforms (Amazon, Flipkart, Nykaa) and modern/general trade. The portfolio spans two owned brands (MuscleBlaze, HK Vitals), over 200 authorized vendor brands, and product lines targeting vegan consumers, children, and women. The company serves over 10 million customers and employs more than 1,000 people across India.

HeadquartersGurgaon, Haryana

Company Size1,001–5,000 employees

Founded2011

Hiring MarketsIndia

Frequently Asked Questions

What is HealthKart's main business?

HealthKart is India's largest health and nutrition e-commerce marketplace with owned brands MuscleBlaze and HK Vitals, plus 100+ retail stores and presence on Amazon, Flipkart, and Nykaa.

What tech stack does HealthKart use?

Backend: Java, Spring Boot, Spring, Hibernate. Data: MySQL, Elasticsearch, MongoDB, Redis. Analytics: Google Analytics. Collaboration: Office 365. Design: Adobe Creative Suite and Figma.