British tailoring and menswear retailer with 25+ UK stores and ecommerce platform
Hawes & Curtis operates a heritage menswear and womenswear retail business built around physical stores (25 in the UK, one in Germany) and digital channels. The company is mid-stage in a website migration and platform modernization cycle while building out customer segmentation and CRM analytics—hiring across marketing, ops, data, and design suggests an effort to tighten ecommerce conversion and store traffic attribution. Their tech stack leans creative (Adobe suite, Figma) and analytics (Google Analytics 4) rather than enterprise infrastructure, indicating reliance on third-party platforms for core commerce and operations.
Hawes & Curtis is a British fashion retailer specializing in tailored menswear and womenswear, with roots in London dating to 1913. The brand operates 25 stores across the UK and one in Germany, with a flagship location on Jermyn Street in London. Revenue and operations flow through both physical retail and an ecommerce platform currently undergoing significant modernization. The company employs 501–1,000 people and is self-owned. Current priorities include improving online conversion, integrating third-party vendors, enhancing CRM and customer segmentation capabilities, and aligning ecommerce reporting with store KPI targets.
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Figma for design, Google Analytics 4 for web analytics, and Excel/PowerPoint for reporting. Stack reflects reliance on third-party platforms for ecommerce and operations.
Website migration, ecommerce platform enhancements, third-party integrations, customer segmentation models, and CRM campaign reporting. Near-term focus is reducing SEO risk during the migration and improving store sales targeting.
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