Direct-to-consumer supplement brand scaling ecommerce conversion and paid acquisition
Happy Mammoth sells women's health supplements via DTC channels, running a marketing-led operation (12 of 14 recent hires in marketing). The stack is Shopify + Meta/TikTok ads + Asana/Monday.com for ops, with active projects centered on landing-page funnels, email campaigns, and ad-copy testing. Pain points cluster around funnel leakage, tracking gaps, and scaling paid acquisition—typical friction for DTC brands hitting mid-market revenue levels.
Happy Mammoth formulates and sells women's health supplements direct-to-consumer, emphasizing natural ingredients and science-backed positioning. The company was founded in 2016 and operates from Miami with 51–200 employees. Revenue flows primarily through Shopify storefronts, powered by Meta, TikTok, and Instagram paid campaigns. Current operational priorities are conversion optimization, paid-channel efficiency, and closing attribution/tracking gaps as order volume increases.
Shopify for ecommerce, Meta/TikTok/Instagram for paid ads, GemPages and custom HTML/CSS for landing pages, Asana and Monday.com for project management, Figma for design.
Yes, one engineering role is currently open. The bulk of hiring (12 of 14 recent roles) is in marketing; other open positions span mid-level and manager/senior seniority across marketing and design.
Across 12 countries: Bulgaria, Poland, Romania, Germany, Serbia, France, Denmark, Ireland, Spain, Canada, Lithuania, and Argentina—reflecting a distributed team model.
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