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happybrush GmbH Tech Stack

Direct-to-consumer oral care brand scaling across Europe

Manufacturing München, Bayern 11–50 employees Founded 2016 Self-Owned

happybrush is a Munich-based oral care manufacturer expanding from Germany and Austria into international markets. The tech stack is marketing-heavy (Klaviyo, Meta Ads, TikTok, Instagram, Power BI) with design tools (Figma, Adobe suite) dominating their toolkit — typical of a DTC brand managing customer acquisition and brand content in-house. Active hiring skews marketing (5 roles) and sales (2 roles), alongside international expansion and subscription model development, signaling a shift from pure acquisition toward retention and recurring revenue.

Tech Stack 15 technologies

Core StackKlaviyo Meta Ads Power BI Canva Adobe Photoshop Adobe Illustrator Adobe InDesign Figma After Effects Adobe Premiere Pro Microsoft Office WhatsApp TikTok Instagram CapCut

What happybrush GmbH Is Building

◆Challenges

Expanding internationally
Identifying improvement opportunities
Repetitive customer problems
Scaling operational processes
Optimizing customer service tools
Managing returns

▲Active Projects

Print-mailings
Abo-models
E-mail-marketing campaigns
Sales growth initiatives with trade marketing
Budget planning for customer activities
Acquiring new customers
Multichannel brand development
International expansion
Building internal knowledge base
Customer feedback analysis reports

Hiring Activity

Accelerating15 roles · 6 in 30d

Department

Marketing

5

Sales

2

Data

1

Design

1

Finance

1

Operations

1

Product

1

Support

1

Seniority

Mid

6

Junior

3

Intern

2

Manager

1

Senior

1

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About happybrush GmbH

happybrush manufactures and sells oral care products through direct-to-consumer channels in Germany, Austria, and expanding European markets. Founded in 2016, the company positions itself around sustainability, design simplicity, and fair business practices. The 11–50 person team operates out of Munich and is actively scaling customer acquisition, subscription models (abo-models), and email marketing campaigns while building infrastructure for international growth. Current pain points center on operational scaling, international expansion logistics, and managing customer service tools across multiple markets.

HeadquartersMünchen, Bayern

Company Size11–50 employees

Founded2016

Hiring MarketsGermany

Frequently Asked Questions

What is happybrush's tech stack?

Marketing and design tools dominate: Klaviyo for email, Meta Ads and TikTok for paid social, Power BI for analytics, and Adobe Creative Suite plus Figma for content production. WhatsApp and customer-facing tools support operations.

What is happybrush currently working on?

International expansion, subscription model (abo-models) development, email marketing campaigns, trade marketing for sales growth, customer acquisition, and multichannel brand development. Managing returns and optimizing customer service tools are active pain points.