Hemp-based functional food bars sold through e-commerce and B2B channels
HANS Brainfood makes natural brain-health snack bars featuring hemp grown on their own fields. The tech stack is lean and commerce-focused—Shopify for e-commerce, Pipedrive for sales, Asana for ops—with heavy reliance on design tools (Adobe suite, Canva, CapCut) reflecting a young, marketing-driven product. Active hiring skews heavily intern-level across sales, design, and marketing, paired with documented pain points in B2B expansion and sales process standardization, suggesting the company is in early growth mode and scaling go-to-market operations.
HANS Brainfood is a German food company founded in 2019, headquartered in Regensburg, that produces natural snack bars formulated for cognitive performance. The product line centers on hemp-based bars—the company cultivates hemp on its own fields to differentiate supply. Distribution runs dual-track: direct-to-consumer via Shopify e-commerce and early-stage B2B sales. The 11–50 person team is concentrated in Regensburg with current focus on sales process maturation, campaign execution, and fulfillment operations.
Shopify for e-commerce, Pipedrive for sales pipeline, Asana for task management, Google Workspace for collaboration, Google Analytics for insights, and Adobe Creative Suite (Illustrator, InDesign, Photoshop) plus Canva and CapCut for content creation.
Expanding B2B sales channels and streamlining internal sales processes. The company is actively recruiting sales and marketing talent to address these gaps.