Greeting cards and gifts with omnichannel retail, media, and creative toy portfolio
Hallmark operates a diversified consumer goods and media business spanning physical retail, streaming services, and creative products across 30+ languages in ~100 countries. The hiring profile is heavily skewed toward sales and operations roles at junior levels—863 open positions with 347 filled in the last month—reflecting the scale and labor intensity of managing 100,000+ retail touchpoints and seasonal demand cycles. Projects focus on store fixture installation, department remodels, and supply-chain optimization, while pain points center on inventory management, seasonal staffing volatility, and product placement execution.
Notable leadership hires: Manufacturing Operations Lead
Hallmark is a family-owned, privately held company with more than 20,000 employees worldwide. The core Hallmark Global business designs and sells greeting cards, gifts, ornaments, and gift packaging through a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries, plus broader distribution reaching nearly 100 countries. The portfolio includes Crayola (art materials and creative toys), Hallmark Media (three cable networks—Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama—plus a subscription streaming service), and Crown Center, a real estate development operation managing an 85-acre campus in Kansas City, Missouri. The company uses SAP, Klaviyo, Sprout Social, and analytics platforms (Adobe, Google) to manage operations and customer engagement across this multi-business structure.
Hallmark uses SAP (enterprise resource planning), Klaviyo (marketing automation), Sprout Social (social media management), Datadog (monitoring), Jira (project management), Adobe Analytics, Google Analytics, and Microsoft Office suite.
Hallmark employs more than 20,000 people worldwide and is headquartered in Kansas City, Missouri.
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