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Hallmark Cards Tech Stack

Greeting cards and gifts with omnichannel retail, media, and creative toy portfolio

Retail Kansas City, Missouri 10,001+ employees Privately Held

Hallmark operates a diversified consumer goods and media business spanning physical retail, streaming services, and creative products across 30+ languages in ~100 countries. The hiring profile is heavily skewed toward sales and operations roles at junior levels—863 open positions with 347 filled in the last month—reflecting the scale and labor intensity of managing 100,000+ retail touchpoints and seasonal demand cycles. Projects focus on store fixture installation, department remodels, and supply-chain optimization, while pain points center on inventory management, seasonal staffing volatility, and product placement execution.

Tech Stack 10 technologies

Core StackKlaviyo SAP Datadog Jira Google Analytics Sprout Social Adobe Analytics Microsoft Office Word Excel

What Hallmark Cards Is Building

Challenges

  • Inventory management
  • Product placement optimization
  • Ensuring timely execution of everyday and seasonal programs
  • Seasonal demand fluctuations
  • Maintaining inventory levels
  • Seasonal demand spikes
  • Holiday staffing
  • Variable schedule
  • Handling retailer concerns
  • Waste reduction

Active Projects

  • Installations
  • Department resets
  • Fixture installation
  • Installing hallmark fixtures
  • Relocating card departments
  • Department remodels
  • Reset/remodel
  • Developing tools and sops for paper supply chain
  • Optimizing product flow and sourcing strategy
  • Projects to reduce utility and energy use

Hiring Activity

Steady850 roles · 350 in 30d

Department

Sales
739
Ops
74
Manufacturing
13
Marketing
9
Retail
8
Operations
7
Engineering
3
Hvac
2

Seniority

Junior
795
Mid
48
Manager
7
Senior
6
Intern
3
Lead
2

Notable leadership hires: Manufacturing Operations Lead

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About Hallmark Cards

Hallmark is a family-owned, privately held company with more than 20,000 employees worldwide. The core Hallmark Global business designs and sells greeting cards, gifts, ornaments, and gift packaging through a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries, plus broader distribution reaching nearly 100 countries. The portfolio includes Crayola (art materials and creative toys), Hallmark Media (three cable networks—Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama—plus a subscription streaming service), and Crown Center, a real estate development operation managing an 85-acre campus in Kansas City, Missouri. The company uses SAP, Klaviyo, Sprout Social, and analytics platforms (Adobe, Google) to manage operations and customer engagement across this multi-business structure.

HeadquartersKansas City, Missouri
Company Size10,001+ employees
Hiring MarketsUnited States, United Kingdom

Frequently Asked Questions

What is Hallmark's tech stack?

Hallmark uses SAP (enterprise resource planning), Klaviyo (marketing automation), Sprout Social (social media management), Datadog (monitoring), Jira (project management), Adobe Analytics, Google Analytics, and Microsoft Office suite.

How many employees does Hallmark have?

Hallmark employs more than 20,000 people worldwide and is headquartered in Kansas City, Missouri.

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