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GSMA is a nonprofit standards and advocacy organization for the mobile industry, operating from London with ~500–1,000 employees across 6+ countries. The stack reveals a Salesforce-heavy sales and marketing infrastructure (Marketing Cloud, Sales Cloud) paired with security tooling (SIEM, EDR, XDR, SOAR, MISP, OpenCTI), suggesting a hybrid operational model: Salesforce handles member and event revenue, while threat-intelligence and security tools point to a growing focus on data governance and incident response. Active hiring skews toward marketing and technology roles, with leadership expansion in India, indicating regional market development.
Tech Stack 13 technologies
Core StackSalesforce Salesforce Marketing Cloud Salesforce Sales Cloud SQL SIEM EDR XDR SOAR MISP OpenCTI Word Excel PowerPoint
What GSMA Is Building
◆Challenges
- Transition operators to technical companies
- Automating manual processes
- Monetizing network capabilities
- Clean gdpr-compliant data
- Moving from proof-of-concept to product prototype
- Targeted marketing and sales activity
- Optimization of existing algorithms
- Streamlined integration with other platforms
- Enhancing information sharing
- Aligning digital ecosystem with global priorities
▲Active Projects
- Promote open gateway in china
- Support open source development of linux foundation camara project submissions
- Fusion programme awareness
- Automated multi-step journeys
- Triggered sends and onboarding flows
- Optimization of existing algorithms
- Benefit broker negotiations
- Third-party technology evaluation integration
- Design and conduct pilots
- Audience segmentation by region, industry, and behaviour
Hiring Activity
25 roles · 6 in 30d
Department
Seniority
Notable leadership hires: Head of India
Company intelligence
