Grupo Velas - Holding de Franquias Tech Stack

Franchised physiotherapy network across Brazil with integrated clinic operations

Wellness and Fitness Services Fortaleza 201–500 employees Founded 2019 Privately Held

Grupo Velas operates a multi-brand physiotherapy franchise holding across Brazil, managing both company-owned and franchised clinics. The tech stack is operations-focused (Monday.com, Trello, Zendesk) rather than engineering-heavy, and active projects center on clinic workflows, inventory, and procurement—reflecting a healthcare-services business scaling through franchising rather than product development. Healthcare roles dominate hiring (100 of 129 active positions), with acute pain points around patient acquisition and clinic financial management signaling growth friction at franchise locations.

Tech Stack 14 technologies

Core StackMonday.com Trello Zendesk Intercom Google Ads Meta Ads LinkedIn Ads Power BI Excel Zoho Desk TikTok Ads Google Sheets

What Grupo Velas - Holding de Franquias Is Building

◆Challenges

Patient acquisition
Team leadership
Clinic financial management
Improving marketing engagement
Market feasibility analysis
Optimizing customer service processes
Ensuring customer satisfaction
Lead generation
Patient engagement
Increasing revenue

▲Active Projects

Integration of new technologies for customer service improvement
Proprietary system management
Cronogramas de postagens e videos
Strategic indicator improvements for expansion
Timeline projection to inauguration
Performance reporting
Implement procurement indicators
Inventory control

Hiring Activity

Decelerating130 roles · 25 in 30d

Department

Healthcare

100

Sales

Support

Finance

Ops

Engineering

Marketing

Seniority

Senior

Mid

Manager

Junior

Lead

Principal

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About Grupo Velas - Holding de Franquias

Grupo Velas is a physiotherapy franchise holding based in Fortaleza, Brazil, operating multiple brands including ITC Vertebral, Instituto Trata, Fisiopop, and Sistema Scal. The group manages a network of company-owned clinics and franchised locations, offering manual therapy and rehabilitation services across the country. The company employs 201–500 staff and is actively hiring, with 24 roles posted in the last 30 days. Operations span clinic management, patient acquisition, marketing engagement, and franchise support, with a particular focus on standardizing customer service and financial reporting across locations.

HeadquartersFortaleza

Company Size201–500 employees

Founded2019

Hiring MarketsBrazil

Frequently Asked Questions

What is Grupo Velas' tech stack?

Primary tools are Monday.com, Trello, and Zendesk for operations and support, paired with Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads for marketing. Reporting relies on Power BI and Google Sheets.

What are Grupo Velas' main business challenges?

Patient acquisition, lead generation, clinic financial management, and team leadership. Secondary priorities include optimizing customer service processes and improving marketing engagement across franchised locations.