Tire distribution and circular-economy group across Iberia and France
Grupo Soledad operates a vertically integrated tire ecosystem—production, distribution, retail workshops, and rubber recycling—across Spain, Portugal, and France. Their tech foundation is Salesforce (Sales Cloud, Service Cloud) paired with .NET and PostgreSQL, supplemented by n8n for workflow automation. Current projects center on Salesforce adoption, transactional reengineering, and generative AI deployment, while pain points cluster around process standardization, custom-development reduction, and real-time ERP integration—typical friction points for mid-sized manufacturing groups consolidating legacy systems into a unified commercial platform.
Grupo Soledad, founded in 1986 and headquartered in Elche, Alicante, manages a portfolio of tire-focused operating companies: Neumáticos Soledad (distribution), Insa Turbo (tire renewal and recycling), MCE (tire-circle closure), Confort Auto (national workshop network), Ecological Drive (low-cost recycled-tire shops), Clubinsa.com (4x4-specialist workshops), and Cauchos Verdú (industrial rubber). The group serves automotive repair shops, fleet operators, and consumers across three countries. With 1,001–5,000 employees, the organization is actively hiring in Spain (3 engineering roles, 1 sales role posted in the last 30 days), reflecting acceleration in digital infrastructure and commercial expansion.
Salesforce (Sales Cloud, Service Cloud), .NET, Node.js, SQL Server, PostgreSQL, MongoDB, MySQL, DB2, and n8n for data orchestration and automation flows.
Elche, Alicante, Spain. The company was founded in 1986 and operates across Spain, Portugal, and France.
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