Grupo RBS Tech Stack

Regional media and digital business operator across TV, radio, and e-commerce

Media Production Porto Alegre, RS 1,001–5,000 employees Founded 1957 Privately Held

Grupo RBS is a regional media conglomerate in southern Brazil running television, radio, newspapers, and digital properties across Rio Grande do Sul and Santa Catarina. The hiring mix is skewed heavily toward marketing (23 roles) and sales (14), with media production (12) and only 6 engineering positions—reflecting a traditional media operator expanding its digital footprint rather than a tech-first company. Active projects center on campaign optimization and digital strategy for news brands, while pain points cluster around customer retention, portfolio performance tracking, and scaling B2B digital revenue.

Tech Stack 71 technologies

Core StackPower BI Tableau HubSpot Monday.com Adobe Premiere Pro Adobe Illustrator Excel RD Station Pipefy Pipedrive PowerPoint Google Search Word Google Drive Teams Instagram TikTok YouTube WhatsApp Looker Studio Google Ad Manager Photoshop InDesign Sound Forge Pro Tools Audacity Spotify Meta YouTube Studio YouTube Analytics+40 more

What Grupo RBS Is Building

◆Challenges

Customer retention and expansion
Growth opportunities for clients
Structuring m&a processes
Information flow with stakeholders
Performance monitoring of portfolio companies
Expanding digital portfolio profitability
Identifying b2b content opportunities
Optimizing content operational metrics
Garantir a satisfação total dos clientes b2b
Avaliar e mitigar riscos

▲Active Projects

Digital strategy for news brands
Projetos de sinal de televisão e redes
Publication of columns
Analysis of column results
Paid media campaigns
Digital campaign investment optimization
Display campaign optimization
Campaign performance monitoring
Graphic pieces development
Campaign breakdowns

Hiring Activity

Accelerating75 roles · 40 in 30d

Department

Marketing

Sales

Media

Ops

Engineering

Product

Finance

Admin

Seniority

Junior

Mid

Senior

Intern

Manager

Company intelligence

Find more companies like Grupo RBS by tech stack, pain points and active projects

Get started free

About Grupo RBS

Grupo RBS operates as a multimedia broadcaster and digital business group founded in 1957 in Porto Alegre. The company controls television and radio stations, newspapers, and digital platforms across two Brazilian states, positioning itself as the largest Rede Globo affiliate in the region. A subsidiary called e.Bricks handles digital media, mobile apps, and targeted e-commerce ventures. The organization spans 1,001–5,000 employees across content production, broadcast operations, sales, and digital initiatives, with ongoing headcount growth in marketing and sales roles.

HeadquartersPorto Alegre, RS

Company Size1,001–5,000 employees

Founded1957

Hiring MarketsBrazil

Frequently Asked Questions

What tech does Grupo RBS use for analytics and marketing?

Core stack includes Power BI, Tableau, Looker Studio for analytics; HubSpot, Pipedrive, RD Station for sales and marketing automation; Pipefy and Monday.com for workflow management; Adobe Suite (Premiere Pro, Photoshop, InDesign) for content creation.

What is Grupo RBS working on?

Digital strategy expansion for news brands, paid media campaign optimization, display and campaign performance monitoring, and graphic content development. Projects reflect a shift toward digital revenue growth alongside traditional broadcast operations.