Grupo B2L Tech Stack

Auto parts distribution and e-commerce holding company across three brands

Facilities Services Palhoça, Santa Catarina 51–200 employees Founded 2018 Privately Held

Grupo B2L is a holding company managing three automotive distribution and retail brands—Paccini (cooling/AC parts distribution), Macrocar (online parts retail), and Leadermarket (foreign trade services). The tech stack is relatively lightweight (VTEX, Shopify, Google Ads, Meta Ads, Excel, ERP), and hiring velocity is concentrated in sales (21 roles) and logistics (8 roles), suggesting the group is scaling order fulfillment and channel growth rather than engineering depth. Current pain points cluster around conversion, customer reactivation, and supply-chain efficiency—typical friction points for multi-channel e-commerce operators.

Tech Stack 11 technologies

Core StackAdobe Photoshop Google Ads Meta Ads Shopify WhatsApp ERP Excel Google Sheets Lightroom VTEX Word

What Grupo B2L Is Building

◆Challenges

Reengaging inactive customers
Increasing conversion rates
Negotiation profitability
Increasing online sales
Inefficient logistics processes
Efficient supply chain
Meeting sales targets
Identifying market opportunities
Customer reactivation
Mix per order increase

▲Active Projects

Commercial strategy development
Seo optimization
Online purchase platform pdv
Implementação de ações corretivas e preventivas
Auditorias de produto e inspeções de recebimento de produtos importados
New sales channels
Customer relationship strengthening
New sales channel development
Paid media strategy
Product development

Hiring Activity

Steady45 roles · 15 in 30d

Department

Sales

Logistics

Ops

Finance

Marketing

Procurement

Quality

Seniority

Junior

Mid

Manager

Senior

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About Grupo B2L

Grupo B2L was founded in 2018 as a holding company to centralize business management and shared services across three automotive companies. Paccini operates as a wholesale distributor of cooling and air conditioning parts; Macrocar runs an e-commerce platform selling automotive parts and accessories; Leadermarket handles import-export and foreign trade services. The group is headquartered in Palhoça, Santa Catarina, and operates with 51–200 employees. Current initiatives span SEO optimization, online platform improvements (PDV), new sales-channel development, and supplier auditing processes—indicating growth across both direct-to-consumer and B2B segments.

HeadquartersPalhoça, Santa Catarina

Company Size51–200 employees

Founded2018

Hiring MarketsBrazil

Frequently Asked Questions

What e-commerce platforms does Grupo B2L use?

Grupo B2L operates on VTEX and Shopify. These platforms power Macrocar's online storefront and broader e-commerce strategy across the holding.

Where is Grupo B2L headquartered?

Grupo B2L is headquartered in Palhoça, Santa Catarina, Brazil. The holding was established in 2018 and employs 51–200 people across its three operating companies.