GrupoNewChase Tech Stack

Multi-brand automotive dealership network across Brazil

Retail Salvador, Bahia 1,001–5,000 employees Founded 1991 Privately Held

GrupoNewChase operates a network of franchise dealerships selling new and used vehicles, parts, and related services across eight Brazilian states. The tech stack is lightweight—Meta, Office, TOTVS ERP, and basic analytics tools—with hiring skewed heavily toward sales (177 roles) and operations (136 roles), reflecting a retail-operations business model rather than a tech-first one. Active projects center on inventory management, sales campaigns, and quality control, while pain points cluster around sales funnel efficiency and customer satisfaction, signaling pressure to scale conversion without expanding headcount proportionally.

Tech Stack 22 technologies

Core StackLinux Google Ads Meta Ads Google Analytics Power Query Meta Instagram Microsoft Office Apollo Excel Word PowerPoint Windows LinkedIn TOTVS Google Workspace Outlook WhatsApp CapCut Facebook Ads Manager Instagram Ads Google Data Studio

What GrupoNewChase Is Building

◆Challenges

Sales funnel bottlenecks
Maintaining payment compliance
Identificar gargalos no funil de vendas
Improving customer satisfaction
Equilibrar volume e lucratividade
Vendas e competitividade
Meeting delivery deadlines
Maximizing sales
Inventory organization
Avoiding vehicle damage costs

▲Active Projects

Weekly quality reporting
Inventory management of parts and vehicles
Customer satisfaction survey
Internal audit of store departments
Sales and post-sales campaigns
Kaizen implementation initiatives
Daily standard steps of toyota
Daily workshop scheduling
Service order administration
Content production for grupo gnc social media

Hiring Activity

Accelerating400 roles · 170 in 30d

Department

Sales

177

Ops

136

Support

Finance

Marketing

Administration

Engineering

Logistics

Seniority

Junior

224

Mid

144

Intern

Senior

Lead

Manager

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About GrupoNewChase

GrupoNewChase is a multi-brand automotive retailer founded in 1991, headquartered in Salvador, Bahia, and operating across eight states in Brazil. The group represents eight automotive brands—Chevrolet, Volkswagen, Toyota, Hyundai, Volvo, Audi Center, BMW, and CAOA Chery—and offers new and used vehicle sales, parts, fleet services, insurance, financing (consórcios), and rental mobility. With over 2,400 employees, the company operates a network of franchise dealerships delivering sales, service, and post-sales support. The organizational footprint emphasizes sales and operations roles, reflecting the capital-intensive, high-volume nature of automotive retail.

HeadquartersSalvador, Bahia

Company Size1,001–5,000 employees

Founded1991

Hiring MarketsBrazil

Frequently Asked Questions

What tech stack does GrupoNewChase use?

Primary tools include TOTVS (ERP), Microsoft Office suite, Meta/Instagram/Facebook Ads, Google Analytics, Google Data Studio, Apollo CRM, and WhatsApp. Stack leans toward marketing automation and sales enablement rather than custom development.

Where is GrupoNewChase headquartered and how many states does it operate in?

Headquartered in Salvador, Bahia. The company operates across eight Brazilian states: Bahia, Ceará, Alagoas, Minas Gerais, Pará, Pernambuco, Sergipe, and Tocantins.