Honduran retail and motorsports group scaling digital operations and marketing efficiency
Grupo ILP is a diversified Honduran retail and motorsports operator running SAP for enterprise resource planning alongside a modern analytics stack (Power BI, Tableau, Looker Studio, KNIME). Current adoption priorities—Power BI, Excel, KNIME—reflect a shift toward self-service analytics and cost modeling, while active projects center on import cost allocation, KPI reporting, and paid/organic campaign measurement. The hiring profile is sales and marketing-heavy (28 of 47 roles), signaling a push to drive digital customer acquisition and conversion optimization.
Grupo ILP is a Honduran group of retail and motorsports companies founded in 1967, operating across technology, motorcycles, solar energy, marine motors, and consumer credit. The company employs 1,001–5,000 people and operates exclusively in Honduras from its Tegucigalpa headquarters. Core operations span product sales, after-sales service, and financial services, with a tech stack anchored in SAP for back-office operations and supplemented by Adobe Creative Cloud for in-house content production. Recent strategic focus includes digital marketing effectiveness, supply-chain cost reduction, and conversion-rate optimization.
Core: SAP for ERP; analytics: Power BI, Tableau, Looker Studio, KNIME; CRM: Salesforce; BI/reporting: SAP BusinessObjects; content: Adobe Creative Cloud (Photoshop, Premiere Pro, Lightroom, After Effects); social: TikTok, Instagram, YouTube.
Import cost allocation and time reduction, KPI and marketing-results reporting, paid/organic campaign management, digital acquisition strategy, lead generation, and AML/CTF compliance controls.
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