Omnichannel appliance and electronics retailer across Central America
Grupo Distelsa operates a multi-division appliance and electronics business across Guatemala, with seven retail and service-focused brands. The hiring profile is heavily sales-driven (76 of 110 open roles), but the tech stack and active projects reveal a parallel data transformation effort: SAP + Power BI + analytical modeling work suggests they're building internal decision-making infrastructure alongside customer-facing growth. Pain points cluster around sales execution (monthly targets, pricing strategy) and data operationalization (quality, actionability, regulatory compliance).
Grupo Distelsa is a privately held Guatemalan retail group founded in 1961, operating through seven divisions: MAX (core retail), Tecno Fácil, Viajes MAX (travel), Servicio Técnico (technical service), Repcel (parts), Mayoreo de Distelsa (wholesale), and Tecki. The company employs 1,001–5,000 people across Guatemala. The business spans physical retail locations, after-sales service, and wholesale distribution of appliances and consumer electronics. Current operational challenges center on meeting sales targets, optimizing promotional execution, reducing delivery delays, and ensuring data quality for operational decisions.
Enterprise-grade: SAP (ERP), Salesforce (CRM), SQL databases. Analytics and reporting: Power BI, PySpark. Productivity: Microsoft Office, SharePoint, Power Apps, Power Automate. Security and design: SIEM, EDR, Cisco, PKI; design tools include Figma and Adobe XD.
Seven operating units: MAX (retail), Tecno Fácil, Viajes MAX (travel services), Servicio Técnico (service centers), Repcel (parts/components), Mayoreo de Distelsa (wholesale), and Tecki. All distribute appliances and electronics across Guatemala.
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