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Grupo Distelsa Tech Stack

Omnichannel appliance and electronics retailer across Central America

Retail Appliances, Electrical, and Electronic Equipment Guatemala, Guatemala 1,001–5,000 employees Founded 1961 Privately Held

Grupo Distelsa operates a multi-division appliance and electronics business across Guatemala, with seven retail and service-focused brands. The hiring profile is heavily sales-driven (76 of 110 open roles), but the tech stack and active projects reveal a parallel data transformation effort: SAP + Power BI + analytical modeling work suggests they're building internal decision-making infrastructure alongside customer-facing growth. Pain points cluster around sales execution (monthly targets, pricing strategy) and data operationalization (quality, actionability, regulatory compliance).

Tech Stack 21 technologies

Core StackCisco Linux Figma InVision Power BI SAP Power Apps Power Automate Salesforce PySpark Excel SIEM EDR Windows macOS Public Key Infrastructure Adobe XD Microsoft Office SQL SharePoint CRM

What Grupo Distelsa Is Building

Challenges

  • Meeting monthly sales targets
  • Ensuring data quality for decisions
  • Avoiding regulatory fines
  • High quality service
  • Delivery delays and complaints
  • Increasing sales opportunities
  • Lack of actionable training insights
  • Optimizing existing business models
  • Transforming organizational data
  • Sales increase

Active Projects

  • Executing educational content across channels
  • Transforming data into action plans
  • Developing analytical models for business needs
  • Testing analytical models for solution implementation
  • Promotions implementation at max stores
  • Promotions and wedding program strategy
  • Brand activations
  • Promotions and pricing strategy implementation
  • Seller partnership expansion
  • Risk matrix development

Hiring Activity

Accelerating110 roles · 50 in 30d

Department

Sales
76
Support
8
Logistics
6
Ops
6
Data
3
Legal
2
Marketing
2
Design
1

Seniority

Junior
66
Mid
32
Lead
5
Manager
5
Senior
2
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About Grupo Distelsa

Grupo Distelsa is a privately held Guatemalan retail group founded in 1961, operating through seven divisions: MAX (core retail), Tecno Fácil, Viajes MAX (travel), Servicio Técnico (technical service), Repcel (parts), Mayoreo de Distelsa (wholesale), and Tecki. The company employs 1,001–5,000 people across Guatemala. The business spans physical retail locations, after-sales service, and wholesale distribution of appliances and consumer electronics. Current operational challenges center on meeting sales targets, optimizing promotional execution, reducing delivery delays, and ensuring data quality for operational decisions.

HeadquartersGuatemala, Guatemala
Company Size1,001–5,000 employees
Founded1961
Hiring MarketsGuatemala

Frequently Asked Questions

What is Grupo Distelsa's technology stack?

Enterprise-grade: SAP (ERP), Salesforce (CRM), SQL databases. Analytics and reporting: Power BI, PySpark. Productivity: Microsoft Office, SharePoint, Power Apps, Power Automate. Security and design: SIEM, EDR, Cisco, PKI; design tools include Figma and Adobe XD.

What are Grupo Distelsa's main business divisions?

Seven operating units: MAX (retail), Tecno Fácil, Viajes MAX (travel services), Servicio Técnico (service centers), Repcel (parts/components), Mayoreo de Distelsa (wholesale), and Tecki. All distribute appliances and electronics across Guatemala.

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