Grupo Barigui Tech Stack

Multi-brand automotive dealer and used-vehicle reseller across Southern Brazil

Motor Vehicle Manufacturing Curitiba, Paraná 1,001–5,000 employees Founded 1993 Privately Held

Grupo Barigui operates 47 dealership locations across Paraná and Santa Catarina, representing eight vehicle brands and a large used-vehicle retail operation. The hiring profile is heavily sales-skewed (110 open roles in sales vs. 7 in engineering), and tech stack reveals a traditional dealership model: Salesforce + Pipedrive for pipeline management, SAP + TOTVS + Oracle for operations, Power BI + Tableau for reporting. Active projects around vehicle billing, preventive maintenance, and a new digital bank initiative (Banco Bari) signal internal digitization efforts, while repeated pain points (slow sales cycle, low conversion, post-sale service) suggest friction in the core sales-to-service workflow.

Tech Stack 28 technologies

Core StackSalesforce Canva SAP Oracle Power BI Tableau Power Query Google Ads Meta Ads Google Analytics HubSpot Microsoft Office Excel Google Sheets WhatsApp Pipedrive Shopee Photoshop TOTVS VBA Pentaho Data Integration RD Station WhatsApp Business Google Workspace CRM CAN Oracle Financials Word

What Grupo Barigui Is Building

◆Challenges

Reducing sales cycle
Low conversion rate
Slow sales cycle
Improving customer satisfaction
Increasing sales volume
Improving post-sale service processes
Inventory control
Optimizing financial kpis
Reducing post-installation support calls
Poor lead conversion

▲Active Projects

Commercial strategy execution
Vehicle billing and financial closing
Preventive maintenance
Commercial campaigns
Sales strategy development
Banco bari digital bank
Commercial campaign development
Recall campaigns
Process standardization across units
Action plan development for racs and ncs

Hiring Activity

Accelerating260 roles · 130 in 30d

Department

Sales

110

Ops

Finance

Support

Logistics

Engineering

Marketing

Operations

Seniority

Junior

135

Mid

105

Senior

Lead

Intern

Manager

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About Grupo Barigui

Grupo Barigui is a privately held automotive retail and finance group headquartered in Curitiba, Brazil. Since 1993, it has grown to operate 47 business units across Paraná and Santa Catarina, including franchised dealerships for Fiat, Ford, Renault, Toyota, Suzuki, Volkswagen, Nissan, and Kia, plus a used-vehicle retail division and financial services subsidiary (Barigui Financeira). The group employs over 2,200 staff across sales, operations, finance, logistics, and support functions. Beyond core vehicle sales and service, Grupo Barigui operates Barigui Corretora (brokerage) and Instituto Barigui, a social organization focused on workforce training for at-risk youth. The organization prioritizes continuous staff training and customer service quality.

HeadquartersCuritiba, Paraná

Company Size1,001–5,000 employees

Founded1993

Hiring MarketsBrazil

Frequently Asked Questions

What CRM and sales tools does Grupo Barigui use?

Salesforce and Pipedrive are primary CRM platforms. Marketing automation runs on RD Station and HubSpot. Reporting relies on Power BI and Tableau. ERP functions are handled by SAP, TOTVS, and Oracle systems.

How many dealership locations does Grupo Barigui operate?

47 business units across Paraná and Santa Catarina, representing eight vehicle brands (Fiat, Ford, Renault, Toyota, Suzuki, Volkswagen, Nissan, Kia) plus used-vehicle retail and financial services subsidiaries.