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Grupo Aste Tech Stack

Multi-brand retail and e-commerce operator across 125+ stores in Brazil

Retail São Paulo, SP 1,001–5,000 employees Founded 1975 Privately Held

Grupo Aste manages a portfolio of 10+ licensed international brands (Kipling, Reebok, Diesel, Coach, UGG, Hoka, and others) across physical retail and digital channels. The hiring mix is heavily sales-driven (77 of 127 open roles in sales), with sparse engineering (1 role), indicating a business optimized for store operations and sales execution rather than product development. Current projects cluster around campaign automation, customer segmentation, and inventory management—operational priorities for a multi-location retailer managing seasonal demand and distribution complexity.

Tech Stack 34 technologies

Core StackPower BI Salesforce Oracle HubSpot Shopify Magento Google Analytics Jira Trello SAP Microsoft Office CRM Excel RD Station Podio Vtex PowerPoint VTEX Google Analytics 4 Data Studio POS Google Sheets Google Workspace WhatsApp Word Outlook ERP Protheus Meta Business Suite LinkedIn+4 more

What Grupo Aste Is Building

Challenges

  • Distribution efficiency
  • Meeting sales targets
  • High demand periods
  • Ensuring product availability
  • Inventory management
  • Maintaining customer satisfaction
  • Reducing churn
  • Improving customer lifetime value
  • Increasing e-commerce performance
  • Meeting commercial goals

Active Projects

  • Visual merchandising implementation
  • Sales campaigns
  • Crm campaign automation
  • Customer segmentation and automated messaging
  • Customer lifecycle monitoring
  • Planning and launching collections
  • Managing commercial representatives
  • Performance analysis and improvement
  • Work schedule management
  • Performance improvement initiatives

Hiring Activity

Decelerating130 roles · 30 in 30d

Department

Sales
98
Logistics
9
Marketing
5
Finance
3
HR
3
Ops
3
Product
2
Engineering
1

Seniority

Junior
98
Manager
12
Mid
12
Senior
3
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About Grupo Aste

Grupo Aste is a Brazilian retail holding company founded in 1975 with operations spanning over 125 company-owned stores and an e-commerce presence. The group serves as the exclusive Brazilian distributor for major international brands including Kipling, Reebok, Diesel, Coach, UGG, and Hoka. The Allbags banner, launched in 2007, operates as a multi-brand retail and online storefront. The company's tech footprint emphasizes commerce platforms (Vtex, Shopify, Magento), CRM tools (Salesforce, HubSpot, RD Station), and business intelligence (Power BI, Google Analytics), reflecting the infrastructure needs of a distributed retail network managing inventory, customer relationships, and omnichannel sales.

HeadquartersSão Paulo, SP
Company Size1,001–5,000 employees
Founded1975
Hiring MarketsBrazil, South Africa

Frequently Asked Questions

What e-commerce platforms does Grupo Aste use?

Vtex, Shopify, and Magento. The company operates Allbags (multi-brand) alongside brand-specific digital channels, requiring support for multiple platform architectures.

Where does Grupo Aste operate?

Primarily Brazil (125+ owned stores), with hiring also active in South Africa, indicating early-stage international expansion.

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