Grupo Arcus Tech Stack

E-commerce marketing agency specializing in paid media and conversion optimization

Marketing Services Maringá, Paraná 11–50 employees Founded 2023 Privately Held

Grupo Arcus operates a lean e-commerce marketing agency (11–50 headcount) built around paid-media management and conversion optimization. The tech stack—Pipedrive, HubSpot, Google Ads, Meta Ads, plus project-management tools like Monday.com and Asana—reflects a service delivery operation focused on campaign execution and client relationship management. Active projects center on A/B testing, client onboarding, and churn mitigation, while pain points cluster around customer retention and paid-media ROI—typical tensions for agencies scaling beyond project delivery into managed retention models.

Tech Stack 10 technologies

Core StackHubSpot Google Ads Meta Ads Monday.com Trello Asana Shopify Pipedrive WhatsApp Excel

What Grupo Arcus Is Building

◆Challenges

Reducing churn and retaining customers
Optimizing and scaling paid media campaigns
Reducing delinquency to zero
Managing contract scope
Increasing qualified leads
Reducing operational noise
Maximizing roi on paid traffic
Saúde financeira da empresa
Redução de inadimplência
Reducing technical noise and bureaucracy

▲Active Projects

Implementing retention strategies
A/b testing for creatives and segmentation
Client onboarding integration
Relationship rituals and nps/csat measurement
Churn risk mitigation
A/b testing initiative
A/b testing for creatives and copywriting
Performance reporting for paid traffic campaigns

Hiring Activity

Decelerating10 roles · 3 in 30d

Department

Sales

Marketing

Customer

Finance

Seniority

Junior

Mid

Manager

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About Grupo Arcus

Grupo Arcus is a Brazilian marketing services firm headquartered in Maringá, Paraná, founded in 2023. The company specializes in e-commerce acceleration through digital marketing strategies, with core service lines spanning paid advertising (Google Ads, Meta Ads), design, social media management, and commercial operations consulting. The team is structured around sales (7), marketing (3), customer support (1), and finance (1), with hiring velocity currently decelerating. The stack—Pipedrive for sales pipelines, HubSpot for marketing automation, and Shopify integration—supports both client campaigns and internal operations.

HeadquartersMaringá, Paraná

Company Size11–50 employees

Founded2023

Hiring MarketsBrazil

Frequently Asked Questions

What marketing platforms does Grupo Arcus use?

Google Ads, Meta Ads, Pipedrive, HubSpot, and WhatsApp. The agency also uses Monday.com, Asana, and Trello for internal workflow and project tracking.

What is Grupo Arcus working on?

Current projects include A/B testing for creatives and copywriting, client onboarding integration, retention strategy development, and churn-risk mitigation. The agency is also implementing NPS/CSAT measurement and optimizing paid-traffic campaign performance reporting.