Grupo Afeet Tech Stack

Multi-brand athleisure retailer with 170+ stores across Brazil

Retail SP, São Paulo 201–500 employees Founded 1995 Privately Held

Grupo AFEET operates three distinct retail networks (Authentic Feet, ARTWALK, magicfeet) spanning 170+ physical locations plus e-commerce, anchored by Nike and adidas partnerships. The tech stack is lean—Microsoft Office, Google Workspace, VTEX for e-commerce, and BI tools (Power BI, Tableau, Looker)—with SQL and Python suggesting emerging data capability. Hiring velocity is accelerating across sales and operations roles, but the pain-point mix (inventory balance, stockouts, franchise operational quality, omnichannel execution) reveals a scaling company wrestling with supply-chain and multi-channel coordination rather than pure growth.

Tech Stack 15 technologies

Core StackCanva Power BI Tableau Looker Python Microsoft Office PowerPoint Excel Word Google Workspace Google CRM VTEX Google Sheets SQL

What Grupo Afeet Is Building

◆Challenges

Improving franchise operations
Reducing store maintenance issues
Optimizing inventory balance
Increasing digital sales penetration
Reducing product stockouts
Improving store visual standards
Sell out
Nps
Ruptura
Ensuring accurate product data across multiple platforms

▲Active Projects

Digital sales penetration initiative
Sku depth optimization
Process execution alignment
Game plan - in season implementation
Retail tour integrated
Product mix definition
Omnichannel projects (retire na loja, ship from store, trocas)
New sales channel development
Implementation of omnichannel tools
Commercial action plan development

Hiring Activity

Accelerating20 roles · 8 in 30d

Department

Sales

Ops

Data

Logistics

Product

Seniority

Junior

Manager

Mid

Senior

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About Grupo Afeet

Grupo AFEET is a Brazilian athleisure and lifestyle sports retailer founded in 1994, operating three retail brands across 17 states with over 170 physical stores, three e-commerce platforms, and two Nike Store operations. The company sources from tier-one athletic brands—Nike, adidas, Puma, Jordan, Asics, Vans—and positions itself as a franchised network with contemporary store design and trained staff. Revenue model blends company-operated and franchised retail, direct e-commerce channels, and licensed Nike Store partnerships. The organization maintains centralized merchandising and operations governance while distributing execution across a national footprint.

HeadquartersSP, São Paulo

Company Size201–500 employees

Founded1995

Hiring MarketsBrazil

Frequently Asked Questions

What e-commerce platforms does Grupo AFEET operate?

Three: Authentic Feet, ARTWALK, and magicfeet, all built on VTEX. The company is actively investing in digital sales penetration alongside 170+ physical stores.

What retail brands does Grupo AFEET own?

Three banners: Authentic Feet, ARTWALK, and magicfeet. The group also operates two Nike Store locations. All three e-commerce sites and 170+ physical stores carry Nike, adidas, Puma, Jordan, Asics, and Vans.