French cinema operator and film producer across 50+ theaters and content studios
UGC is a vertically integrated cinema and media company operating 50 theaters with 521 screens in France plus 7 in Belgium, while also producing and distributing films and series. The hiring mix—concentrated in marketing and sales with minimal engineering—reflects a traditional exhibition and content business; the tech stack (Matomo, Power BI, Jira, Google Ads, Meta, TikTok) shows a marketing-led operation focused on audience analytics and media buying rather than internal-facing software. Current priorities span theater revenue growth, audience monetization, and production compliance, with an active ERP migration away from Odoo.
UGC operates one of France's largest cinema chains, including the Ciné Cité Les Halles in Paris—the world's highest-attended cinema by Comscore. The group expanded with six new locations between 2021–2022, adding 66 screens across France. Alongside exhibition, UGC is a major producer and distributor of French-language film and television, ranging from commercial comedies to auteur works distributed across major broadcasters. The production arm now includes five French studios and one UK-based company focused on series content. The company employs 1,001–5,000 staff and is headquartered in Neuilly-sur-Seine.
Matomo and Google Analytics for audience tracking; Power BI for analytics; Jira and Trello for project management; Google Ads, Meta, TikTok, and Snapchat for media buying; Microsoft Office and Excel for operations.
Projects include audience performance optimization, SEO development, media buying optimization, CRM campaigns, online gaming operations, ERP migration to Odoo 19, carbon footprint tracking for productions, and safety compliance training for on-set operations.
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