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group a Tech Stack

Franchise network operator for windows and doors across Benelux

Construction Hasselt, Flemish Region 501–1,000 employees Founded 1977 Privately Held

group a operates a multi-brand franchise network (Belisol, KwadrO) supplying windows, doors, and exterior joinery across Belgium, the Netherlands, and France. The tech stack is marketing- and operations-focused—Google Ads, Meta, HubSpot, Looker Studio, n8n, Zapier—reflecting a franchise-support business model. Active projects span calculation optimization, product data management, and software rollout to franchise partners, while pain points center on digitalizing franchise processes and stabilizing operations, suggesting the organization is mid-transformation from manual to automated workflows.

Tech Stack 14 technologies

Core StackGoogle Ads HubSpot Google Analytics Azure AD n8n Zapier Meta Pinterest Looker Studio Excel Microsoft 365 Instagram LinkedIn TikTok

What group a Is Building

Challenges

  • Improving product technical aspects
  • Operational level improvements
  • Reducing recurring supplier problems
  • Digitalizing franchise processes
  • Reducing support workload
  • Stabilizing operations

Active Projects

  • Optimizing calculation processes
  • Managing rates and products in calculation packages
  • Pricing and product data management
  • Online growth of two brands
  • Software implementation at franchise offices
  • New tools rollout
  • Internal systems improvement
  • Low-code automation integrations
  • Tiktok account launch
  • Video content production

Hiring Activity

Decelerating7 roles · 1 in 30d

Department

Engineering
3
Marketing
2
Construction
1
Ops
1

Seniority

Mid
5
Junior
1
Senior
1
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About group a

group a is a privately held franchise organization founded in 1977, now in its second generation of family leadership. The company operates two primary brands—Belisol and KwadrO—that partner with local entrepreneurs to distribute windows and doors in PVC, aluminium, and wood across Belgium, the Netherlands, and France. The business model centers on providing franchise partners with product sourcing, marketing support, training, process frameworks, and digital tools. With 501–1,000 employees based in Hasselt, Belgium, the organization combines family ownership with a strategic focus on digitalization and data-driven operations to support sustainable growth across its franchise network.

HeadquartersHasselt, Flemish Region
Company Size501–1,000 employees
Founded1977
Hiring MarketsBelgium

Frequently Asked Questions

What is group a's business model?

group a is a franchise organization operating two brands (Belisol and KwadrO) in exterior joinery. The company supplies windows, doors, and related products to a network of franchise partners in Belgium, the Netherlands, and France, providing them with product ranges, marketing, training, and digital tools.

What tech tools does group a use?

group a's primary stack includes Google Ads, Meta, HubSpot, Looker Studio, Excel, Microsoft 365, Azure AD, n8n, and Zapier. The focus reflects marketing, analytics, and low-code automation priorities across the franchise network.

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