Premium rice exporter scaling B2B sales and export operations
Grainville manufactures and exports basmati, non-basmati, and South Indian rice from Delhi, operating a lean 11–50-person team focused on international B2B sales. The tech stack is lightweight—Tally, Zoho CRM, Zoho Desk, WordPress—reflecting a pre-SaaS-native, transaction-driven business. Active hiring in sales (4 roles) and a stated pain around scaling international inquiries and export documentation suggests the company is moving from regional supplier to larger cross-border distributor.
Grainville is a rice manufacturer and exporter based in Delhi, India, founded in 2013. The company sources and produces premium basmati rice, non-basmati rice, and South Indian rice varieties, selling through direct B2B channels and wholesale distribution. Beyond its own brands, Grainville offers private-label services, allowing importers and retailers to build proprietary rice products. The workforce is India-based, with current hiring concentrated in sales, marketing, finance, and HR functions to support export growth and customer acquisition.
Zoho CRM for pipeline management and customer relationship data, paired with Zoho Desk for support ticketing and Zoho Recruit for hiring workflows.
Premium basmati rice, non-basmati rice, and South Indian rice varieties to international B2B customers, plus private-label rice production for third-party brands.