Gowork Built to Suit & Coworking Tech Stack

Hybrid office operator and custom workspace builder across São Paulo

Leasing Non-residential Real Estate São Paulo 201–500 employees Founded 2013 Privately Held

Gowork operates 45,000+ m² of owned office space in São Paulo across two models: shared coworking for teams under 40, and built-to-suit custom offices for 41–2,000-person companies. The hiring mix—heavy in marketing (4), construction (3), and HR (2)—reflects their shift toward scaling community engagement and content while managing facility delivery. Active projects span HubSpot automation, SEO strategy, and AI-driven content creation, signaling a move to streamline operations and amplify digital presence beyond physical space.

Tech Stack 19 technologies

Core StackHubSpot Google Ads Meta Ads LinkedIn Ads WordPress Google Analytics eSocial Hikvision Outlook Word Excel Canvas Microsoft Office TikTok Instagram LinkedIn YouTube Semrush Google Search Console

What Gowork Built to Suit & Coworking Is Building

◆Challenges

Compliance with labor legislation
Optimizing website performance
Benefit cost control
Managing facility maintenance expenses
Minimizing daily workspace disruptions
Budget and cost management
Inventory control of materials
Accurate payroll processing
Managing service order processes
Ensuring timely construction delivery

▲Active Projects

Facility construction project delivery
Commercial department closure support
Hubspot automation rollout
Content calendar for gowork social media
Strategic content creation for instagram, linkedin, youtube shorts
Community engagement initiatives
Website optimization on wordpress
Seo strategy implementation
Ai-driven content generation
Maintenance projects

Hiring Activity

Accelerating15 roles · 10 in 30d

Department

Marketing

Construction

Admin

Logistics

Operations

Support

Seniority

Junior

Mid

Senior

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About Gowork Built to Suit & Coworking

Gowork is a proptech operator providing hybrid office solutions across two segments: coworking for SMEs seeking shared workspace, and built-to-suit custom office buildouts for mid-market companies. The company delivers end-to-end solutions—site selection, architectural design, construction management, and ongoing facilities operations via proprietary software—for tenants transitioning to hybrid work. Based in São Paulo with 9,000+ workstations across owned properties, Gowork competes on design, construction capability, and integrated facilities outsourcing rather than third-party real estate brokerage.

HeadquartersSão Paulo

Company Size201–500 employees

Founded2013

Hiring MarketsBrazil

Frequently Asked Questions

What is Gowork's core business model?

Gowork operates owned office space (45,000+ m²) in São Paulo under two models: coworking for teams up to 40 people, and built-to-suit custom offices for 41–2,000-person companies. Services include real estate search, architectural design, construction, and ongoing facilities management via proprietary software.

What tech does Gowork use?

Gowork's stack includes HubSpot (CRM/automation), proprietary facilities management software, Google Workspace (Outlook, Word, Excel), WordPress, Semrush, Google Analytics, and advertising platforms (Google Ads, Meta, LinkedIn, TikTok). Currently rolling out HubSpot automation.