GoWabi Tech Stack

Southeast Asia marketplace and SaaS platform for wellness and beauty service providers

Wellness and Fitness Services Bangkok, Bangkok City 51–200 employees Founded 2016 Privately Held

GoWabi operates a two-sided marketplace connecting consumers to health, wellness, and beauty services across Southeast Asia, paired with an integrated SaaS/POS offering for salon and spa operators. Active development on AI integration, marketplace scaling, and home delivery expansion signals ambition to automate operations and grow supply-side density, though hiring concentrated in Thailand and pain-point clustering around partner retention and cancellation reduction suggest ongoing friction in balancing supply and demand.

Tech Stack 10 technologies

Core StackGoogle Ads AppsFlyer Canva Excel Google Sheets Meta TikTok PowerPoint Google Slides SQL

What GoWabi Is Building

◆Challenges

Improving partner retention
Increasing upsell
Scaling two-sided marketplace
Balancing supply demand
Reducing cancellations
Legacy systems
Lack of structured hiring process
Scaling hr operations
Low hr execution quality
Merchant retention

▲Active Projects

Ai integration across internal operations and customer-facing products
Product ownership of gowabi pos and gowabi crm
Partner activation of key products/programs
Improving team processes and playbooks
Scale home delivery massage unit
Improve booking flow
Grow demand
Build scalable people systems
Upgrade hr execution quality
Merchant experience improvement

Hiring Activity

Accelerating8 roles · 6 in 30d

Department

Product

Design

Executive

Marketing

Ops

Sales

Seniority

Senior

Manager

Mid

Lead

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About GoWabi

GoWabi is a Southeast Asian health and wellness marketplace and SaaS provider. On the B2C side, the company operates a booking platform for consumers to discover and reserve beauty, spa, fitness, and medical tourism services. On the B2B side, GoWabi provides a SaaS/CRM tool with integrated POS capabilities to help salon, spa, and clinic operators manage operations and customer relationships. The platform supports multiple payment methods including credit card, Alipay, and BNPL. The company was founded in 2016 and is based in Bangkok, Thailand, with fewer than 200 employees.

HeadquartersBangkok, Bangkok City

Company Size51–200 employees

Founded2016

Hiring MarketsThailand

Frequently Asked Questions

What is GoWabi's business model?

GoWabi operates a B2C marketplace connecting consumers to wellness and beauty services, plus a B2B SaaS/POS subscription offering for service providers. The company is based in Thailand and serves multiple Southeast Asian markets with support for regional payment methods including Alipay and BNPL.

What is GoWabi working on?

Current projects include AI integration across internal operations and customer-facing products, expanding the home delivery massage unit, improving the booking flow, enhancing merchant experience, partner activation, and scaling the two-sided marketplace. Internal focus areas include building scalable HR systems and improving team processes.