Great Ormond Street Hospital Charity Tech Stack

Nonprofit healthcare charity scaling digital fundraising and brand marketing

Fundraising London 201–500 employees Nonprofit

Great Ormond Street Hospital Charity operates a fundraising engine for pediatric healthcare, running Google Ads, Meta, and display networks alongside analytics via GA4 and Looker Studio. Active hiring is concentrated in marketing (5 roles) and data (1), with a project slate that reveals simultaneous execution on brand refresh, digital campaign optimization, and tracking infrastructure — suggesting maturity pressure around measurement and compliance (cookie consent, audit timelines). Adopting TikTok and LinkedIn signals audience expansion beyond traditional donor channels.

Tech Stack 11 technologies

Core StackGoogle Ads Unit4 Excel Google Analytics 4 Google Tag Manager Google Search Console Looker Studio Meta Google Display Network

AdoptingTikTok LinkedIn

What Great Ormond Street Hospital Charity Is Building

◆Challenges

Securing five and six figure gifts
Securing multi-year pledges
Grow brand marketing
Meeting financial regulatory requirements
Delivering timely year end audit
Optimising digital fundraising campaigns
Tracking implementation across digital estate
Ensuring cookie consent compliance

▲Active Projects

Transformational campaign
Build it. beat it. appeal
Childhood cancer care campaign
Brand refresh
Integrated brand marketing activity
Digital fundraising campaign optimisation
Tracking implementation across digital estate
Dashboard and report development
Test and pilot new fundraising products

Hiring Activity

Accelerating8 roles · 6 in 30d

Department

Marketing

Data

Finance

Fundraising

Seniority

Mid

Senior

Manager

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About Great Ormond Street Hospital Charity

Great Ormond Street Hospital Charity raises funds to support the hospital's pediatric care across the UK. The organization serves hundreds of children daily with rare or complex illnesses. Operating at 201–500 employees, the charity runs coordinated campaigns across traditional and digital fundraising, including major-gift solicitation, multi-year pledge cultivation, and digital channel optimization. The current strategic focus spans brand identity refresh, integrated marketing campaigns, and strengthening digital fundraising returns — underpinned by infrastructure for cross-channel tracking and reporting.

HeadquartersLondon

Company Size201–500 employees

Hiring MarketsUnited Kingdom

Frequently Asked Questions

What marketing tech does Great Ormond Street Hospital Charity use?

Google Ads, Meta, Google Display Network, Google Analytics 4, Google Tag Manager, and Looker Studio for campaign execution and measurement. Recently adopting TikTok and LinkedIn to reach new audiences.

What is Great Ormond Street Hospital Charity working on?

Active projects include a transformational campaign, childhood cancer care campaign, brand refresh, digital fundraising optimization, and cross-channel tracking and dashboard development.