GORNATION Tech Stack

Direct-to-consumer calisthenics equipment and apparel brand

Sporting Goods Manufacturing Münster, Nordrhein-Westfalen 2–10 employees Founded 2015 Public Company

GORNATION is a D2C fitness brand selling calisthenics equipment and clothing through Shopify, operating lean (2–10 employees) with a marketing-heavy org structure. The company is actively tackling conversion rate optimization and page-speed issues while scaling content production across TikTok, Instagram, and YouTube—a typical e-commerce pain stack, but the repeated CRO and speed-optimization focus across projects and pain points suggests meaningful friction in their sales funnel.

Tech Stack 17 technologies

Core StackShopify Canva Adobe Premiere Pro Google Tag Manager HTML/CSS Microsoft Office Excel HTML CSS Photoshop Lightroom CapCut Instagram TikTok YouTube Meta Pinterest

What GORNATION Is Building

◆Challenges

Increasing conversion rates
Optimizing page speed
Improving product launch efficiency
Conversion rate optimization
Page speed improvement
Improving conversion rates
Enhancing page speed
Slow page speed
Low social media reach
Low social media engagement

▲Active Projects

Product launch management
Conversion rate optimization
Shopify store maintenance
New product launches
A/b testing optimization
Tracking implementation
A/b testing and cro
Shopify store operations
Developing new content formats
Optimizing engagement metrics

Hiring Activity

Steady10 roles · 4 in 30d

Department

Marketing

Ops

Support

Seniority

Mid

Manager

Intern

Junior

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About GORNATION

GORNATION manufactures and sells calisthenics equipment and apparel to street-workout enthusiasts, founded in 2015 and based in Münster, Germany. The business operates as a direct-to-consumer model via Shopify, supported by a small team focused on marketing, operations, and customer support. The company is actively launching new products, testing messaging and creative formats, and pushing content across social channels (Instagram, TikTok, YouTube) to drive awareness and sales.

HeadquartersMünster, Nordrhein-Westfalen

Company Size2–10 employees

Founded2015

Hiring MarketsGermany

Frequently Asked Questions

What tech stack does GORNATION use?

Shopify for e-commerce, Google Tag Manager for analytics, Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) for content, plus social platforms (Instagram, TikTok, YouTube, Pinterest) for distribution.

Where is GORNATION headquartered?

Münster, Nordrhein-Westfalen, Germany. Founded 2015.