GoodMorning Tech Stack

Direct-to-consumer mattress retailer across Canada with multi-brand portfolio

Retail Edmonton, AB 51–200 employees Founded 2009 Privately Held

GoodMorning operates a DTC mattress business across Canada with four brands (Douglas, Logan & Cove, Juno, Octave) and has shipped over 350,000 units since 2009. The tech stack is lean—Google Analytics, WordPress, Meta, Monday.com, Asana—reflecting a merchandising and campaign-driven operation rather than platform engineering. Hiring is balanced across sales, marketing, and product, with active work on pricing optimization, category profitability, and retail expansion, signaling a shift from pure online into physical retail.

Tech Stack 10 technologies

Core StackGoogle Analytics WordPress Monday.com Asana Smartsheet Google Meta YouTube TikTok Microsoft Project

What GoodMorning Is Building

◆Challenges

Reducing costs
Improving service levels
Identifying inefficiencies
Improving category profitability
Driving market share growth
Optimizing pricing strategy
Tightening reconciliations
Improving reporting reliability
Balancing cost quality time-to-market
Addressing real-time challenges

▲Active Projects

New product development within sleep category
Process and system design for category team
Advertising campaigns on google and facebook
Build scripts for productivity
Maintain best practice books for paid acquisition
Financial systems transformation
Annual budget
Retail expansion sourcing
Retail store contract negotiations
Product development and commercialization

Hiring Activity

Steady15 roles · 6 in 30d

Department

Sales

Marketing

Product

Creative

Design

Finance

Operations

Ops

Seniority

Mid

Senior

Junior

Intern

Lead

Manager

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About GoodMorning

GoodMorning sells mattresses, pillows, sheets, and bedding directly to consumers across Canada through an e-commerce platform and now via retail locations. The company operates four distinct brands within its portfolio and offers a 365-night at-home trial program. Revenue model is direct-to-consumer with a mattress donation program as a secondary channel. Active projects span new product launches, paid advertising (Google and Facebook), financial systems modernization, and retail store sourcing and negotiation—indicating growth beyond the original online-only model. Pain-point focus is on cost reduction, service-level improvement, category profitability, and real-time operational visibility.

HeadquartersEdmonton, AB

Company Size51–200 employees

Founded2009

Hiring MarketsCanada

Frequently Asked Questions

What tech stack does GoodMorning use?

Google Analytics, WordPress, Google, Meta, YouTube, TikTok, Monday.com, Asana, and Smartsheet. Stack emphasizes analytics and work management over custom platform development.

Where is GoodMorning headquartered?

Edmonton, Alberta, Canada. Privately held since 2009, currently 51–200 employees.