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Goodman Fielder Tech Stack

Regional FMCG manufacturer serving Australia, NZ and Asia Pacific

Food and Beverage Manufacturing Macquarie Park, New South Wales 1,001–5,000 employees Founded 1909 Privately Held

Goodman Fielder operates a legacy enterprise stack—SAP, Salesforce, Tableau, SCADA/Siemens controls—typical of large, operations-heavy manufacturers. Active hiring across sales, manufacturing, and finance reflects a push to scale distribution and improve on-shelf availability, but the modest engineering headcount and absence of tech-adoption signals suggest the company is optimizing existing systems rather than building new ones. Current projects span category development, packaging sustainability, and India expansion, while pain points cluster around process optimization, supply consistency, and equipment reliability.

Tech Stack 12 technologies

Core StackSAP Salesforce Siemens Allen-Bradley Tableau SAP S/4HANA Microsoft Office SCADA Excel SAP BW Circana SAP FICO

What Goodman Fielder Is Building

◆Challenges

Process optimisation
On-shelf availability
Operational consistency
Improving product quality
Optimizing packaging spend
Maximizing customer data usage
Reducing maintenance costs
Complex employee relations matters
Eba negotiations
Equipment reliability improvement opportunities

▲Active Projects

Lead engagement survey processes
National process technical capability delivery
Packaging trials
Australian packaging strategy across npd, ve and sustainability programs
Leadership programs
Eba negotiations
Indian market expansion in upper north island
Npd category story development
Ai-enabled insights development
Category activation plans

Hiring Activity

Accelerating40 roles · 20 in 30d

Department

Sales

12

Manufacturing

6

Finance

5

Marketing

4

Engineering

3

Ops

3

Product

3

HR

2

Seniority

Manager

12

Senior

12

Mid

9

Junior

6

Lead

1

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About Goodman Fielder

Goodman Fielder is a large regional food manufacturer headquartered in Macquarie Park, NSW, with operations across Australia, New Zealand, and Asia Pacific. The company manufactures and distributes a diversified portfolio of brands spanning dairy (Meadow Fresh, Puhoi Valley), bread (Vogel's, Helga's, Wonder White), condiments, baking ingredients, oils, and snacks. Distribution reaches tens of thousands of retail outlets daily—supermarkets, dairies, service stations, hospitality venues—across FMCG and food-service channels. The company employs over 4,000 people and operates manufacturing, packaging, and logistics networks to support regional demand.

HeadquartersMacquarie Park, New South Wales

Company Size1,001–5,000 employees

Founded1909

Hiring MarketsAustralia, New Zealand

Frequently Asked Questions

What tech stack does Goodman Fielder use?

Primary systems: SAP, SAP S/4HANA, SAP FICO, SAP BW (ERP and financial reporting), Salesforce (CRM), Tableau (analytics), Circana (market data), SCADA and Siemens (manufacturing controls), Allen-Bradley (automation). Microsoft Office and Excel in use across functions.

Where is Goodman Fielder headquartered?

Macquarie Park, New South Wales, Australia. The company operates manufacturing and distribution across Australia, New Zealand, and broader Asia Pacific region.