Goodlife Company Tech Stack

Healthy snacking brand scaling direct-to-consumer via performance marketing

Consumer Goods Hamburg 51–200 employees Founded 2013 Public Company

Goodlife Company markets HEJ Natural, a healthy snacking brand, through a marketing-heavy org (4 roles across 7 active hires) running performance campaigns on Meta, TikTok, and Google Ads. The hiring velocity and active project list—performance marketing, attribution tracking, A/B tests, new product launches—signal a company in growth mode, testing and scaling DTC channels. Attribution and campaign-scaling challenges suggest the org is hitting the limits of spreadsheet-based analytics.

Tech Stack 11 technologies

Core StackMeta Ads Google Ads Shopify Excel Microsoft Office TikTok Ads Meta TikTok PowerPoint

What Goodlife Company Is Building

◆Challenges

Scaling campaigns
Weiterentwicklung der accounting-prozesse
Tracking attribution models

▲Active Projects

Performance marketing campaigns
Tracking attribution models
A/b tests
New product launches
Brand collaborations
Campaign development
Online marketing campaigns
Newsletter creation
Online shop improvement

Hiring Activity

Steady7 roles · 3 in 30d

Department

Marketing

Sales

Finance

Seniority

Mid

Intern

Junior

Manager

Company intelligence

Find more companies like Goodlife Company by tech stack, pain points and active projects

Get started free

About Goodlife Company

Goodlife Company is a Hamburg-based food company founded in 2013, now operating as a public company. The business centers on HEJ Natural, a line of nutrient-dense snacking products positioned against conventional high-sugar alternatives. Distribution is primarily direct-to-consumer via Shopify, supported by paid social and search campaigns. The team operates from an office on the Elbe in Hamburg and is currently focused on online shop optimization, new product launches, and brand partnerships alongside foundational improvements to accounting processes.

HeadquartersHamburg

Company Size51–200 employees

Founded2013

Hiring MarketsGermany

Frequently Asked Questions

What marketing tools does Goodlife Company use?

Meta Ads, TikTok Ads, Google Ads, plus Microsoft Office and Excel for campaign planning and analytics. The company also manages an online store on Shopify.

Where is Goodlife Company headquartered?

Hamburg, Germany. The office is located on the Elbe riverfront overlooking the Elbphilharmonie and harbor.