India's smartwatch and wearable brand scaling new product categories
Noise designs and markets smartwatches and audio wearables for the Indian consumer market. The hiring mix—design-heavy (5 roles) with concentrated senior/lead placements—reflects a product-centric org mid-scale expansion; pain points around operational bottlenecks and process inefficiencies suggest they're hitting the growing pains typical of early-stage hardware companies moving beyond their core wearables business into new verticals.
Notable leadership hires: Strategy Lead, Business Head
Noise manufactures and sells smartwatches, fitness trackers, and audio devices primarily in India. Founded in 2014, the company positions itself as India's leading smartwatch brand and competes in the wearable and connected-lifestyle segments. The product roadmap spans smartwatch features (NoiseFit), audio devices, and emerging IoT gadgets. Operations are based in Gurgaon, Haryana, with 201–500 employees across design, engineering, product, marketing, and customer experience teams.
Design: Figma, Sketch, Adobe Creative Cloud, Solidworks, Rhino, Keyshot. Analytics: Amplitude, Mixpanel, CleverTap. Engineering: Java, Python, SQL, Jenkins, Selenium, Appium, Postman. Collaboration: Jira, Asana, Slack, Notion, Discord.
Active projects include NoiseFit roadmap enhancements, ML/AI personalization for wearables, retention-focused gamification features, testing and launching new smart gadgets, expanding a creator network, and building a new CX product line.
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