Accounting news and talent platform with in-house advisory services
Going Concern operates a two-sided business: a news and editorial platform covering accounting industry developments, and an in-house accounting advisory practice. The finance-heavy hiring mix (34 of 35 active roles in finance/tax) and projects spanning SOP development, tax projections, and reasonable compensation studies reveal the advisory side is scaling faster than the publication. Tech stack is heavy on accounting SaaS (QuickBooks, Bill.com, NetSuite, Xero) with no cloud data or analytics adoption — typical for a service firm prioritizing client workflows over internal BI.
Notable leadership hires: Tax Director, Accounting & Tax Director
Going Concern publishes breaking news and analysis of the accounting profession alongside an accounting advisory practice serving CPA firms and financial teams. The company is based in Pensacola, Florida and operates with 11–50 employees, nearly all in finance and tax roles. The advisory business handles tax notice resolution, financial statement cleanup, reasonable compensation studies, and tax projections for clients, particularly during peak CPA firm busy seasons. Recent projects include integrating a new tax division, rolling out documented accounting policies, and building annual budget and cash forecasting tools.
Primary tools are QuickBooks Online, Bill.com, Gusto, NetSuite, Xero, and Expensify for accounting operations; Microsoft 365, Excel, and Google Workspace for productivity; and QuickBooks Desktop and Lacerte for legacy accounting.
Pensacola, Florida. All hiring is currently in the United States.
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