Go Auto operates a large-scale dealership network spanning 70 locations and 28 vehicle brands, generating revenue through new/used vehicle sales, finance, insurance, service, and parts. The tech stack reveals a business in early-stage digital transformation: Excel and Access still dominate operational workflows, while recent projects focus on building a digital car-buying platform and centralizing marketing analytics across paid channels (Facebook, Google). Hiring is junior-heavy (107 of 207 roles) and concentrated in sales and ops, with accelerating velocity—typical of groups scaling fulfillment and customer-facing infrastructure faster than back-office modernization.
Go Auto is one of Canada's largest automotive retail groups, operating 70 dealerships across Canada and the United States under 28 vehicle brands including Mercedes-Benz, Ford, Toyota, Honda, and Porsche. The company generates revenue across multiple business lines: new and used vehicle sales (15,000+ vehicles listed), automotive finance (Yes Plan Auto Finance), insurance (Go Insurance), and service/parts operations. Ancillary brands include Go RV. The organization employs 5,001–10,000 people, headquartered in Edmonton, Alberta. Beyond retail, Go Auto has donated over $24.1 million to charities and community initiatives since 2018.
Excel, Access, SQL, Python, AWS CDK, GCP, Power BI, Google Analytics 4, Microsoft 365, Azure AD, Intune, ClickUp, Asana, Jira, and Confluence. Recently adopting Azure; no active replacements listed.
A digital car-buying and financing platform, centralized marketing performance tracking across 70+ locations, generative AI marketing initiatives, and service department efficiency improvements.
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