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Go Auto Tech Stack

Multi-brand automotive retailer with 70 dealerships across Canada and US

Motor Vehicle Manufacturing Edmonton, Alberta 5,001–10,000 employees Privately Held

Go Auto operates a large-scale dealership network spanning 70 locations and 28 vehicle brands, generating revenue through new/used vehicle sales, finance, insurance, service, and parts. The tech stack reveals a business in early-stage digital transformation: Excel and Access still dominate operational workflows, while recent projects focus on building a digital car-buying platform and centralizing marketing analytics across paid channels (Facebook, Google). Hiring is junior-heavy (107 of 207 roles) and concentrated in sales and ops, with accelerating velocity—typical of groups scaling fulfillment and customer-facing infrastructure faster than back-office modernization.

Tech Stack 35 technologies

Core StackGoogle Ads Power BI Windows Server Power Automate Azure AD Intune Python ClickUp Asana Jira Confluence Excel AWS CDK Facebook Business Manager Google Analytics 4 Google Meta YouTube VBA Microsoft Access Microsoft Office SQL Microsoft 365 Google Workspace PowerShell Configuration Manager GCP Fabric Slite Notion+4 more
AdoptingAzure

What Go Auto Is Building

Challenges

  • Streamlining processes
  • High volume payroll processing
  • Lack of inventory for payment calls
  • Service department profitability
  • Improving profitability and efficiency
  • Enhancing financial controls
  • Service department efficiency
  • Integrating paid media tracking reporting
  • Enhancing workflow efficiency
  • Acquiring high-quality used inventory at competitive prices

Active Projects

  • Digital platform for car buying and financing
  • Marketing initiatives for 70+ locations
  • Tracking marketing performance with facebook business manager, google ads, google analytics 4, and powerbi
  • Performance optimization through structured testing
  • Website content updates and landing page creation
  • Cross-channel strategy integration
  • Oem offer updates
  • Campaigns, launches, and creative initiatives
  • Campaign project coordination
  • Generative ai marketing initiatives

Hiring Activity

Accelerating210 roles · 110 in 30d

Department

Sales
77
Ops
73
Finance
14
Support
13
Marketing
9
Service
6
HR
3
Logistics
3

Seniority

Junior
107
Mid
68
Manager
16
Senior
13
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About Go Auto

Go Auto is one of Canada's largest automotive retail groups, operating 70 dealerships across Canada and the United States under 28 vehicle brands including Mercedes-Benz, Ford, Toyota, Honda, and Porsche. The company generates revenue across multiple business lines: new and used vehicle sales (15,000+ vehicles listed), automotive finance (Yes Plan Auto Finance), insurance (Go Insurance), and service/parts operations. Ancillary brands include Go RV. The organization employs 5,001–10,000 people, headquartered in Edmonton, Alberta. Beyond retail, Go Auto has donated over $24.1 million to charities and community initiatives since 2018.

HeadquartersEdmonton, Alberta
Company Size5,001–10,000 employees
Hiring MarketsCanada, United States

Frequently Asked Questions

What is Go Auto's tech stack?

Excel, Access, SQL, Python, AWS CDK, GCP, Power BI, Google Analytics 4, Microsoft 365, Azure AD, Intune, ClickUp, Asana, Jira, and Confluence. Recently adopting Azure; no active replacements listed.

What is Go Auto building?

A digital car-buying and financing platform, centralized marketing performance tracking across 70+ locations, generative AI marketing initiatives, and service department efficiency improvements.

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