Online prescription eyewear retailer with in-house optical labs
GlassesUSA.com operates a vertically integrated DTC eyewear business—selling frames and producing lenses in-house—while managing a B2B vision benefits platform (UVP) through parent Optimax. The tech stack is pragmatic and sales-ops focused (Magento, Tableau, BigQuery, Python) rather than forward-leaning; hiring has slowed to 3 roles in the last 30 days across a 201–500 person org. Pain points cluster around revenue recognition complexity and customer operations scaling, with active work on CX process improvements and third-party integrations.
GlassesUSA.com is a DTC online eyewear retailer founded in 2008, offering over 9,000 frames from designer brands alongside prescription lenses and contact lenses produced in internal optical labs. The company operates two business units: a consumer-facing storefront selling high-volume, affordable prescription eyewear, and United Vision Plan (UVP), a B2B platform offering vision benefit plans to employers and healthcare providers. The organization is based in Atlanta with teams also in Israel, spanning 201–500 employees across support, marketing, data, logistics, operations, and product functions.
Magento for e-commerce, GCP and BigQuery for data warehousing, Tableau for analytics, Python and SQL for engineering. Marketing and operations rely on Google Analytics, Google Tag Manager, Meta, and Monday.com for project management.
Evergreen and seasonal marketing campaigns, search expansion, web and mobile experience development, building a new customer experience line of business, establishing a dedicated CX operations hub, and automation projects to reduce bottlenecks and improve customer service processes.
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